Background Image
Previous Page  75 / 132 Next Page
Show Menu
Previous Page 75 / 132 Next Page
Page Background







Neither Moooi, nor its founder Wanders (he founded the company in

2001, along with Casper Vissers), are interested in anything expected. Mooi

(read as it is written!) is the Dutch word for beautiful, to which the founders

added another ‘o’, in order to show immediately that they have a tendency to

surprise and ignore the rules. Or, as they say at Moooi: we want to bring the

world an extra ‘o’ for beauty and uniqueness.

All of this can also be seen at the very entrance, with Westerhuis’ foyer

adorned with Wanders’ creations. The floor has been transformed into

an unexpected floral mosaic of Bisazza glass tiles (Wanders cooperates

regularly with Italian brand Bisazza, as well as with Swarovski, Alessi, Flos,

Cappellini and Moroso). There are Wanders’ light shades (Bell Lamp), a

giant version of his bell lamps with a bow on top, with wallpaper of strong,

saturated colours...

The Moooi showroom changes constantly; the centre of the large

exhibition space currently displays a giant rocking unicorn (for adults who

do not intend to grow up completely, just like Wanders). Unexpectedly, this

completely dysfunctional piece of furniture achieved great success at this

year’s furniture fair in Milan. The unicorn is accompanied by a black coffee

table in the form of a small pig

(authored by the group Front), new

carpets with unusually precise,

striking printed patterns, “neo-

Gothic” furniture of the Job Stu-

dio, works by designers Martena

Baas, Jurgen Bey, Jaime Hayon

and Nika Zupanc ...

In short, the Moooi showroom

is nothing like a strict showroom,

with minimalist design furniture.

At Moooi they claim: our items

will excite or enrage you so much

that you will come to hate them,

but you will not forget them.

Naslovna strana monografije

i kataloga velike Vandersove

retrospektivne izložbe kojom je

otvoren obnovljeni muzej Stedelijk


Ulaz u kreativni hab

Vesterhuis s „bizaca“ mozaikom i

Vandersovim lusterima

(dole desno)

Pogled na glavnu

arteriju kvarta Jordan kroz velike

prozore Moooi showrooma


Front cover of the monograph and

catalogue of Wanders retrospective

exhibition which opened the

renovated Stedelijk Museum


The entrance to Westerhuis’s

creative hub, with Bisazza’s mosaic

and Wanders’ light shades

(bottom right)

View of the main

artery of the Jordaan neighbourhood

through the large windows of the

Moooi showroom