Elevate june 2016

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U OVOM BROJU / THIS ISSUE CONTRIBUTORS
Glavni i odgovorni urednik / Editor
Artur Demek
Zamenica urednika / Deputy Editor
Nada Mirković
Grafički urednik / Art Director
Nikša Tarle
Fotografija / Photography
Marko Rupena, Janko Petković,
Dragan Bosnić, Zoran Jovanović
Pomoćnik urednika /
Assistant Editor
Ljubica Despotović
Ilustrator / Ilustrator
Marija Filipović
Redaktor/lektor / Copy editing
Marija Lazović
Lektor za engleski /
English Copy editing
Mark Pullen
Prevod na engleski /
Translation to English
Mark Pullen
Prevod na srpski /
Translation to Serbian
Srpko Leštarić
Oglašavanje / Advertising
Jovo Simišić
Sekretar redakcije / Office assistant
Sandra Nikić
Koncept / Concept
Artur Demek
Urednički odbor Er Srbije
Air Serbia Editorial Committee
Arsen Rudan, Đorđe Vukotić,
Izdavač / Publisher
Agencija Format d.o.o.
Pop Lukina 15, 11000 Beograd
Direktor / General Manager
Nikša Tarle
Štampa / Print
Rotografika Subotica
Distribucija/ Distribution
Besplatno na svim letovima Er Srbije
Free of charge on all Air Serbia flights
Materijali objavljeni u ovom izdanju vlasništvo su
izdavača ili Er Srbije i ne mogu se reprodukovati
bez pisanog odobrenja izdavača. Stavovi izneti u
tekstovima su stavovi autora i ne mogu se dovoditi
u vezu sa Er Srbijom ili izdavačem. Izdavač i Er Srbija
odriču odgovornost za sadržaj oglasa.
All material is copyrighted and all rights are reserved.
No part of this publication may be reproduced in
whole or in part without written permission of the
publisher. Opinions expressed are of the authors and
can not be related to Air Serbia. Air Serbia does not
accept responsibility for advertising content.
Air Serbia Review - besplatno na svim letovima Er
Srbije / Air Serbia Review - free of charge on all Air
Serbia flights CIP - katalogizacija u publikaciji Narodne
biblioteke Srbije, Beograd, 659 CIP Cataloguing in Pub-
lication National Library of Serbia, Belgrade 659 ISSN
2334-9115 = Air Serbia Review ID 202056460
Copyright 2013 © Air Serbia All rights reserved
Godina izlaženja / Anno XLII
Broj / Issue No. 270
Naslovna strana / Cover
Taylor Scott Mason/FlyNYON
Saradnici
Ljubica Despotović je u
Njujorku tražila nesvakida-
šnja iskustva koja ne mogu
da se dožive u drugim
gradovima. Otkrila je letove
iznad Menhetna helikopteri-
ma bez vrata, da bi putnici
svojim foto-aparatima
napravili snimke iz vazduha
u potpuno profesionalnim
uslovima. Foto-safari iz
vazduha briše mnoge
granice između amatera i
profesionalaca u fotografiji,
kao što ih je tehnologija već
odavno izbledela.
e Ljubica Despotović
sought unusual experiences
in New York that cannot
be experienced in other
cities. She found flights over
Manhattan in a helicopter
without doors that enables
passengers to take camera
shots from the air under
completely professional
conditions. A photo safari
from the air removes many
boundaries between
professionals and amateurs
photographers, just as
technology has long since
dimmed this division.
Denis Kuljiš već duže
vreme pokazuje naklonost
ka savremenoj arhitekturi
koju neprekidno istražuje.
Odlazak u Njujork bio je za
njega pravo arhitekton-
sko hodočašće. Prvo se
podsetio koliko je grandi-
ozna najveća železnička
stanica na svetu koja je
postavljena u centralnu
tačku Menhetna, a zatim
je otkrivao novu najvišu
zgradu Njujorka, novi Svet-
ski trgovinski centar koji se
izdigao na mestu najvećeg
pijeteta.
e Denis Kuljiš has long
shown an affinity for
contemporary architec-
ture, which he constantly
examines. Heading to
New York was for him an
architectural pilgrimage. He
first reminded himself of
the grandiose nature of the
world’s biggest railway sta-
tion, which is located in the
central point of Manhattan,
after which he discovered
the new tallest building in
New York, the new One
World Trade Center, which
arose on the site of the
point of greatest piety.
Nada Mirković se najviše
radovala odlasku na
izložbu Instituta umetničkih
kostima u njujorškom
muzeju Metropoliten. To
je najvažnija ovogodi-
šnja modna izložba koja
preispituje odnos ručnog i
mašinskog rada u visokoj
modi. Boravak u Njujorku
iskoristila je i da obiđe i
opiše rasprodaje uzoraka
sa modnih revija i snima-
nja, omiljenu poslasticu
jedinstvenog šopinga u
Velikoj jabuci.
e Nada Mirković was
most joyful about head-
ing to the exhibition at
the Costume Institute of
New York’s Metropolitan
Museum of Art. This is
the year’s most important
fashion exhibition, which
examines the relationship
between manual process
and a machine-operated
one in high fashion. She
also used her stay in New
York to visit and describe
the sales of samples from
fashion shows and shoots,
her favourite titbit of the
unique shopping experience
on offer in the Big Apple.
Stjuart Forster smatra da
je Central park jedna od naj-
zanimljivijih urbanih zelenih
površina na svetu, na kojoj
Njujorčanima zavide brojne
prestižne metropole. Pre-
pešačio je prošlog meseca
sve delove te velike oaze
na 350 hektara, pažljivo
projektovane pre skoro 160
godina, i postao jedan od 42
miliona ljudi koji će ove go-
dine posetiti park da nađu
utočište na svega nekoliko
koraka od svakodnevice.
e Stjuart Forster believes
that Central Park is one of
the most interesting urban
green areas in the world,
where New Yorkers are the
envy of numerous pres-
tigious metropolises. Last
month he strolled through
all parts of this great oasis
on an area of 3.41km2,
which was carefully
designed nearly 160 years
ago, becoming one of the
42 million who will this year
visit the park to find refuge
just a few steps away from
the daily hustle and bustle.
Ovaj broj magazina Elevate gotovo u potpunosti je posvećen životu u Njujorku, jednoj od najvažnijih
urbanih naseobina, gradu koji na svakom koraku nadahnjuje one koji se u njemu zadese. Povod je
izuzetan: od ovog meseca Er Srbija obnavlja direktne letove iz Beograda za Njujork. e This issue of
Elevate magazine is dedicated almost entirely to life in New York, one of the world’s most important
urban landscapes, a city that at every step inspires those who find themselves there. The occasion is
exceptional: as of this month Air Serbia has restored direct flights from Belgrade to New York.
Fotografija / Photography FlyNYON