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V e s t i

n

N ews

|

119

člani ce / member airl ines

ukupno / total etihad airways partners

Etihad Airways

Air Berlin

Alitalia

JET Airways

aviona / airplanes

121

130

136

116

putnika / passengers 2015*

17,4

M

30,2

M

22,7

M

21,5

M

destinacija / destinations

116

150

83

73

Niki

Air Serbia

Air Seychelles Etihad Regional

aviona / airplanes

23

20

9

11

putnika / passengers 2015*

5

M

2,6

M

0,5

M

0,5

M

destinacija / destinations

60

44

9

15

* u milionima / million

566 100.4 M

*

549

A320

čarima koji zahtevaju čist povraćaj svog

ulaganja. Mi nemano nikakve subvencije

niti podršku države.

I

n an industry dominated by legacy

airlines, no new network carrier could

hope to compete effectively in its own,

said President and CEO of Etihad Airways

James Hogan, speaking at The Wings

Club in New York. - Yet without new

competition, consumers around the world

would suffer.

Delivering the keynote address at the

monthly Wings Club meeting, Mr Hogan

said:

- Global air travel is a business with

incredibly high barriers to entry – not

just in terms of cost, but in market access,

infrastructure requirements and the

challenge of competing against such

entrenched mega-carriers. The highest

barrier is network. You can’t build a global

network overnight – in fact, you’d need

decades, and billions of dollars, to build

networks that could compete against the

major airline groups.

- That’s where partnership comes in

– explained Mr. Hogan. - From day one,

we’ve taken an open partnership ap-

proach, working with scores of airlines on

codeshare agreements. Then we took that

a step further with minority equity invest-

ments in strategically important airlines.

- Together, we have been able to create

a new competitive choice for air travellers

in key markets around the world. That’s

good for consumers, good for tourism and

good for trade.

Mr Hogan said Etihad Airways’ equity

investment strategy was a key element of

that approach.

- That has helped to create the seventh

largest airline group in the world and is

delivering hundreds of millions of dollars

to our business.

Mr Hogan said Etihad Airways’ entry

into the United States market had also

brought major benefits to the country.

- We are a tiny player in the US air

travel market, with less than 0.01 per cent

of daily international departures. However,

we have been able to offer major benefits

to the United States. We connect the US,

through our hub in Abu Dhabi, with scores

of markets which are simply not served by

other carriers.

- We’ve also been a close business

partner with US corporations – most ob-

viously with Boeing and other aerospace

suppliers, but we’ve also created major

partnerships with Sabre, Honeywell, IBM,

Adobe and many others.

Mr Hogan said he believed much of

the issues raised about Etihad Airways by

the Open Skies campaign stemmed from

a lack of understanding of the airline’s

business model.

- There are many myths about our

business. But the truth is that we run as a

commercial organisation, with a sharehold-

er that demands a clear return on its invest-

ment. We get no subsidies or state support.