| 39 IGORTODOROVIĆ Every departure out into the world is extraordinarilyusefulandveryimportant for overviewingwhat you’redoing as an author in your fashion expression. In that sense, international fashion showwereequallychallenging,butalsorepresentedanobligationforustopresentourwork inthebestpossibleway.We’vehadpresentations in recent years in Abu Dhabi, Paris and Shanghai, but we’re also regularly present in theregion. I thinkSerbia’s fashionscenehasa lot too er, but it’smoredi cult in someway for the makers of original fashion to present theirproducts inamarketablemanner,dueto thespeci crequirementsof the international market. We received proof that we’re on the right track in fashion terms at all of our presentations,wherewe interested individual clients and initiated some future collaboration. Cooperationwithinternationalmarkets, in the concept of Atelier IgorTodorović, is directedtowards individualclientswhobuyour demi coutureorhautecouturelinesandwear theminnumerousworldcities. It’saprivilege thatwehaveclientswhoareambassadorsof our aesthetics and in thatwaywe reachpeoplewhodon’t knowus or aren’t familiar with the original work we’re nurturing. Our plans are toactivelyparticipate infashionevents in duecourseandtomarketourdesignsthrough sales to themarketsof Italyand theEmirates, whichwe’vebeenworkingonwithgreatdedication in recent years. ALEKSANDRA LALIĆ Myexperiencestodateare,onthewhole, related toGermany andAustria, considering that I’ve been exhibiting at their fashion and designs fairs for sevenyears.Viennahasproventobeanexcellentmarket for thestyle I cultivate,whichisafusionof theclassical andeccentric, realisedinqualitymaterial,asfeminine asitisandrogenic.Viennesewomenembraced itsincethe rstappearancein2014,whenIhad a pop-up outlet, to this day, when the Lalica brand can be found in the Unikatessen conceptstore.Andforafashionworker–whonot onlycomesupwiththeirowndesigns,butalsotransfers, sells, contracts, applies,organises and, ultimately, invents their own business – that loveat rst sight reallyprovidesonewith a tail wind.When it comes to the countries of the region, I sell inbothCroatia andSlovenia, and they are precious markets but, like ours, small ones. My plans are related to attempts to present to some newmarkets. In such efforts, domestic independent designers are provided with signi cant support from BelgradeFashionWeek,whichrendersourwork visible in foreign fashion magazines, as well as in organising our participation in foreign fashion events. IVKOWOMAN Considering the speci c artistic expression and design of the Ivko Woman collection, we’re talking about products intended forbuyerswithgreaterpurchasingpowerand special fashiontastesandexpressiveness,and not the so-calledmainstream fashion. It was for thesereasons that thecompanyhasbeen compelledtodevelopadditionalexportmarkets since2004,withappearancesat theCPD - then Germany’s best fashion show, in Düsseldorf. Successwas instantaneous–customers responded phenomenally, literally queuinguptoorderourproducts. IvkoWomanhas been growing since to this day, on both domesticandforeignmarkets,andhasmanaged tokeeppacewithallmodernchallengesand technologies. Ivkoisoneofthefewcompanies from this part of theworld that has succeededinpushingitsauthenticdesignworldwide. More than 85 per cent of total production is exported, and Ivko now participates in the world’s leading fashion events in Paris, London, NewYork, Berlin, Amsterdam, Copenhagen, Moscow and Las Vegas, and has an organised sales network in the EU, Canada, the U.S., Switzerland, the countries of the formerYugoslavia,Russia,Taiwan,HongKong, Japan, AustraliaandNewZealand. Our products can be found in more than 1,000 multi-brand retail outlets around the world and are increasingly available via various online platforms. Moreover, we recently also starteddevelopingour own franchised retail network,withthe rst IvkoWomanmono-brand outlets having opened in Prague, Barcelona andMoscow,withplansalsoincludedMunich andVienna, as well as an online platform for the EUmarket. ANA LJUBINKOVIĆ My international experience began in 2013, thanks to Nenad Radujević, with my colleagues fromBelgradeFashionWeek Iwas thenrepresentingSerbiawithinthescopeof the international fashion showorganised in Londonby theBritishFashionCouncil. Itwas there that I started cooperating with small PR agency “I.Dea”, which is run by Andrea Varga, a girl who’s originally fromBelgrade. In those rst years we established contacts, and in the last fewyearswe’vebeencooperatingwithmany important stylistsandmagazines around theworld, but alsowith stars of world music including Lady Gaga, Miley Cyrus, Paloma Faith et al. For small brands like “Ana Ljubinkovic” and“ABO”, which I workonwithmy sister Iva, penetrating world markets is a big step that demands lots of work and plenty of uncertainty. We are ready for that and are looking forward to the newexperiences and success that we expect in the year ahead. gama sa Beogradske nedelje mode predstavljala Srbiju u okviru međunarodnemodne izložbekoju jeuLondonu organizovao Britiš fešen kaunsil. Tamo sam započela saradnju s malomPR agencijom I.Dea, koju vodi Andrea Varga, devojka poreklom iz Beograda. Prvih godina smo sticale kontakte, a poslednjih nekoliko sarađujemo s brojnimznačajnim stilistima, magazinima širom sveta, kao i sa svetskimmuzičkim zvezdama, među kojima su Ledi Gaga, Majli Sajrus, Paloma Fejt... Za male brendove kakvi su Ana Ljubinković i ABO, na kojem radim s rođenom sestrom Ivom, proboj na svetsko tržište je veliki korak koji iziskuje mnogo rada i dosta neizvesnosti. Mi smo spremni za to i radujemo se novomiskustvu i uspehukoji očekujemo u narednoj godini. ANA LJUBINKOVIĆ Saradnja sa svetskim zvezdama među kojima su Ledi Gaga, Majli Sajrus, Paloma Fejt... Cooperation with stars of world music including Lady Gaga, Miley Cyrus, Paloma Faith...
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