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109
Er Srbija u fokusu
/ Air Serbia close up
THE NEW ALITALIA
STRATEGIC
PLAN
UNVEILED
T
he strategy for the new
Alitalia was unveiled, with
an unequivocal commitment
by the new executive team and
strategic investors to reinvent
the airline.
Alitalia will introduce
new routes, new product and
service standards, a new cost
management strategy and new
branding, as the foundations to
build a premium global airline
representing the best of Italy.
The new Alitalia com-
menced operations on 1 Janu-
ary 2015, following the comple-
tion of equity investments by
Etihad Airways and Alitalia’s
existing shareholders.
The key elements of the
new business strategy include:
Network
•
A new three-hub
strategy in Italy. Milan Mal-
pensa will increase long-haul
services, while Milan Linate
will increase connectivity with
partner airline hubs. Rome
Fiumicino will grow long-haul
flying and continue to expand
short and medium haul flying
to maintain relevance to the
Italian market.
•
Schedules across the
network will be optimised to al-
low better connectivity, as well
as increased codesharing with
existing and new partners.
•
New routes from Rome
include Berlin, Dusseldorf, San
Francisco, Mexico City, San-
tiago (Chile), Beijing and Seoul,
with increased flights to New
York, Chicago, Rio de Janeiro
and Abu Dhabi.
•
Alitalia will also add
13 weekly flights from Milan
Malpensa, with daily services to
Abu Dhabi, four flights a week
to Shanghai, and additional
flights to Tokyo.
•
There will also be
increased connectivity with
Etihad Airways’ hub in Abu
Dhabi, with daily services from
Venice, Milan, Bologna and
Catania, as well as additional
flights from Rome, all allow-
ing onward connections to the
Middle East, Africa, the Indian
subcontinent, Southeast Asia,
China and Australia.
•
Venice will be the only
Italian airport, in addition to
Rome Fiumicino and Milan
Malpensa, from which Alitalia
will operate services to Abu
Dhabi with long-haul aircraft.
Cooperation
There will be a major new
partnership with Airberlin &
NIKI, as well as increased con-
nectivity with Etihad Airways.
There are also plans to work
more deeply with Air Serbia and
Etihad Regional. These partner-
ships will increase customer
choice across many markets.
Fleet
Alitalia and Etihad Airways
and its partners are exploring
opportunities to improve jointly
fleet efficiency. For example,
Alitalia is in the process of re-
locating 14 Airbus A320s to air-
berlin, and looking into options
with Etihad Airways to acquire
additional wide-body aircraft
for Alitalia. Alitalia will also
have opportunities to receive
aircraft from Etihad Airways’
existing fleet orderbook.
Guest Services
A new customer-first culture,
with new product and service
standards across the airline.
A new Customer Excellence
Training Academy will deliver
skills to all customer-facing staff,
while customers will experience
traditional Italian hospitality,
new food service options, new-
look lounges in Rome, Milan
Malpensa and Milan Linate.
Brand
Alitalia will launch a new
brand and visual identity,
covering aircraft, uniforms and
all other customer touch-points.
While the name will remain un-
changed, the new branding will
seek to capture and embody the
essence of Italy.
Alitalija
Alitalia (alitalia.com) je
privatna kompanija koja
posluje od 1. januara 2015.
godine. Većinski vlasnik je
Italija dok partner Etihad
ervejz, nacion alna kompa-
nija UAE, poseduje udeo od
4odsto. Zimski red letenja
aviokompanije za sezonu
2014-2015. nudi 83 desti-
nacije, od kojih 26 u Italiji i
57 u svetu, 123 linije i 3.650
letova nedeljno. Tokom
2013. godine aviokompanija
je prevezla 23,99 miliona
putnika. Flota Alitalije jedna
je od najmlađih na svetu sa
prosečnom starošću aviona
koja iznosi sedam godina.
Alitalija i Etihad ervejz su
zajedno predstavljeni kao
Zvanični globalni prevoznici
izložbe Expo 2015 u Milanu.
About Alitalia
Alitalia (alitalia.com) is
a private company that
started operations on
January 1, 2015. The new
Alitalia is a company with
an Italian majority share
and a 49% share owned
by Etihad Airways, U.A.E.’s
national airline. Alitalia’s
winter 2014/2015 schedule
provides service to 83 de-
stinations, 26 in Italy and 57
in the world, covering 123
routes and 3,650 weekly
flights. In 2013 Alitalia carri-
ed 23,99 million passengers
worldwide. Fleet of Alitalia
is one of the youngest in
the world with an average
age of only 7 years. Alitalia
and Etihad Airways have jo-
intly been named as Official
Global Airline Carriers of
Milan Expo 2015.
