Net » Mreža | 67 #BookTok je okupio ljubitelje književosti iz celog sveta i postao mesto za pronalaženje knjiga, te deljenje recenzija, što je uticalo na prodaju knjiga širom sveta #BookTok has brought together lovers of literature from around the world and become a place to find books and share reviews, which has had a positive impact on book sales worldwide L E T ’ S TA L K ABOU T BOOKS ON L I NE Jane Austen for a newgeneration From the virtual depths of TikTok, a new community of book lovers that emerged through the hashtag #BookTok also launched its own book club this summer Baš kao što je TikTok zauzeo svet, #BookTok je uzdrmao izdavače Just as TikTok has taken the world by storm, so BookTok has rocked publishers FOTO: Profimedia.rs / World History Archive BookTok is a growing community of bibliophileswhopost video clips inwhich they recommend and reviewbooks. Content ranges from spoiler-filled reviews and reading recommendations to colour-coordinatedbookshelves. Just as TikTok has taken the world by storm, so BookTok has rocked the publishing industry and changed the nature of the marketing of books. književnosti, a mi stvaramo novi format književnog kluba kako bi zajednica nastavila da se povezuje, zapodeva razgovore i deli knjige koje najviše voli – rekao je Džejms Staford, direktor za partnerstva i korisnike na TikToku. U virtuelnoj zajednici postoji tim #BookTok laureata, grupe tiktokera kojima je čitanje strast, koji će se udubiti u svaki roman i deliti svoje utiske kroz niz sadržaja. Grupa će na kraju svakog meseca upriličiti prenos uživo, tokom kojeg će diskutovati o knjizi meseca. Izbor za prvu knjigu književnog kluba pao je letos na vanvremenski roman Pod tuđimuticajem DžejnOstin. Netfliksova adaptacija romana doprinela je popularnosti i interesovanju za ovo delo, dok hešteg #AustenTok povezuje ogromnu zajednicu ljubitelja ove autorke unutar samog TikToka sa milionima pregleda. With tens of billions of total views, video clips from #BookTok have propelled titles to the top of bestseller lists and helped new authors establish their careers. This social media giant is very well aware of its popularity, which is why it has utilised its users’ deep-rooted love for literature to launch an official literary club. The TikTok Book Club is open to everyone, as is the #BookTok hashtag, but it also has an organised structure. Each month, a new book is announced that members can read together, sharing their experiences and opinions. The TikTok app itself also has a special hub dedicated to the Book Club, which displays information on the new title of the month. “Fromspotlighting little-knownauthors and genres to introducing the classics to a new generation, #BookTok has helped to reignite a passion for literature and we [are] creating a new take on themuch-loved #BookClub format, so our community can continue to connect, spark conversations and share the books they love most,” said James Stafford, head of partnerships and community at TikTok. The virtual community includes a team of “BookTok Laureates”: a group of TikTokkers who are passionate about reading and delve into each novel, sharing their impressions through a series of content. The group hosts a live broadcast at the end of each month to discuss the book of the month. This summer’s choice for the book club’s first book was JaneAusten’s timeless novel Persuasion.The recent Netflix adaptation of this novel contributed to the popularity of this work and interest in it, while the hashtag #AustenTok links a huge community of this author’s fans within TikTok itself, withmillions of views.
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