28 | The National Museum in Belgrade, in cooperation with the Ministry of Culture and Information and the Ministry of Trade,TourismandTelecommunications, andwith the support of the tourismorganisations of Belgrade and Serbia, Air Serbia and the biggest media outlets with a national frequency, has launched a campaign to promote the country’s central museum institution, both in the country and abroad. The promotion began with the launch of the Instagramcampaign #jasamumuzeju [Iaminthe museum], which is being implemented in cooperation with national airline Air Serbia and runs until 1st December 2019. Aimed primarily at younger visitors, but also all others who are interested, its objective is to provide an additional incentive to tour the exhibits of the National Museum. Participants need to select a favourite exhibit and take their photo beside it. They then post that picture on a personal, open Instagram pro le, with the hashtag#jasamumuzejuand the location tag of the National Museum, as well as the Instagram pro le @narodnimuzej. The author of the photo that amasses the highest number of likes by 1st December will win two return tickets to Paris, which are provided by Air Serbia. The Mariott Hotel chain also provides the winner with a two-night stay for two at the newly opened Courtyard by Marriott Hotel in Paris. With the idea of bringing the National Museum closer to everyone and making it a gathering place for young people, we invite those interested to visit the National Museum in search of their favourite exhibit. IZNARODNOGMUZEJA DIREKTNOULUVR Narodni muzej u Beogradu je u saradnji saMinistarstvom kulture i informisanja, Ministarstvom trgovine, turizma i telekomunikacija i uz podršku Turističkih organizacija Beograda i Srbije, Er Srbije i najvećih medijskih kuća sa nacionalnom frekvencijom pokrenuo kampanju za promociju centralne muzejske kuće, kako u zemlji, tako i u inostranstvu. Promocija je počela pokretanjem Instagram kampanje #jasamumuzeju, koja se realizuje u saradnji sa nacionalnim avio-prevoznikom Er Srbijom i traje do 1. decembra 2019. godine. Usmerena je pre svega ka mlađim posetiocima, ali i ka svim zainteresovanima, a ima za cilj dodatno podsticanje za obilazakpostavkiNarodnog muzeja. Potrebno je odabrati omiljeni eksponat i fotografisati se pored njega. Tu sliku zatim treba objaviti na ličnom, otvorenom Instagram profilu, uz hašhtag #jasamumuzeju i oznakom lokacije Narodnog muzeja, kao i Instagram profila @narodnimuzej. Autor fotografije sa najvećim brojem lajkova do 1. decembra postaće dobitnik dve povratne avionske karte do Pariza, koje obezbeđuje Er Srbija. Lanac hotela Mariott dobitniku obezbeđuje dva noćenja za dve osobe u novootvorenomhotelu Marriott Courtyard u Parizu. Sa idejom da se Narodni muzej dodatno približi svima i bude mesto okupljanja i edukacije mladih, pozivamo zainteresovane da posete Narodni muzej u potrazi za svojim omiljenim eksponatom. FROMTHE NATIONALMUSEUMDIRECT TO THE LOUVRE Er Srbija leti 12 puta nedeljno iz Beograda za Pariz Air Serbia flies to Paris 12 times a week #jasamumuzeju #JASAMUMUZEJU
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