Lajfstaj l / L i festyle 88 | Enterijer» Interiors manifesto of how she decided to partner up with the home décor divisionof a Swedishbrand for a limited-editionseries of household items that reflect her distinctive aesthetic. However, those based at the headquarters of this Scandinavian retail giant aren’t the only oneswho are in love with her work: the special poetics that guide this designer in her every choice of colour, formand detail have a global fanbase among interior design connoisseurs. In truth, only a lucky fewhavehad the opportunity to feel the magnetism of her creativity in close proximity, given the high-end exclusivity, high price and small series through which her ideas have been realised. The idea for this unusual highlow collaboration emerged during the pandemic. India says that it literally came to her in a dream, awakeninganemotional desire for joyand optimism during lockdown. From the first sketches of the collection, she focused on the palette of colours of an afternoon spent under the spring sun – because such simplicity reminded her of almost the only activity that was available to us during the pandemic lockdowns. When she closed her eyes, kaleidoscopic colours would instantly appear inhermind, with each of these bright shades included in the final product. Mahdavi intentionally gave the patterns an abstract blur, in order to emphasise that sense of uncertainty under the conditions of the new normal. At the core of her creative research were those everyday heroes of small items that we turn to from the first second we awake everymorning: a lavender coloured coffee mug, a jug in a cheerful coral hue that will bring a smile to your face as you pour yourmorning juice or use it as a flower vase. Sparking a sense of happiness was more important to her than an elaborative concept, which iswhy she personally tested every piece, livingwith the collection for months before it appeared on the market. She saw this as being crucial. “I had to live with them in order toknowwhat kindof impression they left,” she stresses, explaining that the blue-and-white rug found its place on the floor of her house in Cannesandthat she lovedcuttingtomatoesonplateswitha colour gradient, enjoyingthe juxtapositionof the natural redontheir surface. “Thiscollection is designed to be lived with, to be cherished, to become part of your landscape.” Mahdavi je učinila desene apstraktno blurovanim Mahdavi gave the patterns an abstract blur Foto: Andreas von Einsiedel / Profimedia Foto: MARCO BERTORELLO / Profimedia
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