Promo» Promo| 17 GR AND R ES I DENCE – EXT END I NG T HE FANTAST I C L EGACY OF T HE HOT E L GR AND MK Group brings a new concept to the mountain home spavaći blok, kao i deo za ručavanje. Bazendužine 18metara, a lacart restoran, jedinstvenaskijašnicanacelomKopaoniku posebne tehnologije, direktan izlazak na stazu i pristup svim barovima i restoranima – sve su to segmenti koji će „Grand Residence“ izdvojiti. Još jednomsmo potvrdilida jesnaganašegznanja i iskustva u investicijama kao i upravljanju nekretninama i hotelima dala dodatnu vrednost ovom objektu i napravila dobar uvod za buduće projekte koje se nalaze u planu MK Grupe baš u ovoj oblasti poslovanja. The previous year was a particularly important one in the 40-year traditionofmountaintourism in Serbia. It was in 2021 that MK Groupcompleted the reconstructionand completerebrandingofKopaonik’sHotel Grand, with which this hotel, which is certainly the most famous hotel on Serbia’s mountain roof, received a new shimmer. With a then total investment of 35 million euros, this company once again made Kopaonik the pinnacleof regional tourism. Following theopeningof thedoors of theGrand with a completely revitalised ambience at the beginning of the last winter season, guests had at their disposal a new spa andwellness centre, four redesignedrestaurants,acigarbar,asun terrace, a children’s playroomand other amenities tailored to the needs of themodern tourist. “The complete redesign of the Grand and new services also created anexcellentstarttothenextinvestment cycle that followed,” says Aleksandra Stojanović,who is leadingthese investmentsand isalsoMKGroup’sdirector ofcorporateaffairs, speaking inthis interview for Elevate. Grand Residence, an elite residential complex that will soon open its doors, represents a completely new concept of “life at the top”, with 40 fully equipped apartments that range in size from30 to 250m2.What distinguishes this complex? The expertise of MK Group in the field of tourism is combined with management of investments in real estate. Such a combination spawned a new conceptof“living”onthemountain,and around 15millioneuroshasbeen invested in that.GrandResidence justifies itsnamewithmodernandsophisticatedinteriordesign,aswellastheoverall impression that it exudes. Elegant, refined and comfortable, in colours that are fully integrated into the ambience of the mountain where they are located, these apartments represent the idealextensionofthelegacyassociated withthenameGrandKopaonik.Grand Residence is unique in that it combines for apartment owners the best of apartmentandhotel accommodation –theyhaveattheirdisposalacomplete hotel service(concierge, spaandwellness service, ski concierge, hotel reception, garage spaces in the central part of the mountain resort), alongsidethecomfort that’sprovidedbyaprivate residence. Likewise, theowner of aGrandResidenceapartment has full access to all hotel facilities, while that wing is private and unavailable to regular guests of the Grand. What are theadditional services thatcancomplement theconceptof “life at the top” at Grand Residence? Theapartmentsarefullyequipped andthesearemultifunctionalunitsthat provide everything, even when it comestothesmallerunits:adaytimeliving space, asleepingblock, aswell asadiningarea.An18-metre-longswimming pool,ana lacarterestaurant,aski equipmentcentre(skijašnica)that’sunique anywhereonKopaonik,with itsspecial technology, direct access to the slopes and access to all bars and restaurants– theseareall segments thatwill distinguishGrandResidence.Wehave once again confirmed that the strength of our knowledge and experience in investments, aswell as inthemanagement of real estate and hotels, have provided added value to this facility and formed a good introduction to futureprojects in theplans ofMKGroup in this specific area of operations. Aleksandra Stojanović, rukovodilac investicije i direktor korporativnih poslova MK Group Investment Director and Chief Corporate Affairs Officer at MK Group
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