EXPO / EXPO 72 | Expo » Expo creativity and innovation on the territory of today’s Serbia – beginning with the Neolithic Vinča culture, progressing through some of Serbia’s leading artists and scientists, such as Nikola Tesla, and connecting to the current era of companies, individuals and government departments that are working on creative and innovative projects that will change Serbia and the world. “Shaping the Future” highlights how Serbia is today leading the world in areas such as Tech/ICT, Start-Ups & Innovation, Health & Covid-19 Management, Digital E-Government, Creative Industries, Agriculture and E-Agriculture, and Digital Education. Central to Serbia’s participation at the World Expo is the Serbia Pavilion, an architecturally striking 2,000m2 structure located at the heart of the Expo’s Mobility District. It is a veritable “time capsule” that presents a unique dual platform for displaying Serbia’s stories – a physical pavilion in Dubai and a virtual/digital online pavilion – that integrates timeless and limitless content with real space. The Serbia Pavilion’s main creative focus is on the ground-breaking Neolithic Culture of Vinča, which thrived across the entire territory of modern Serbia some 7,000 years ago. Vinča brought humanity its very first cities, metals, multistorey buildings, exquisite art, complex trade, clothing and jewellery manufacturing and methods of peaceful coexistence some 3,500 years before the pyramids. A melting pot of ideas and innovation, Vinča was the Expo of the Neolithic World. Just as the Vinča culture sparked many of the world’s most ground-breaking ideas, so the Serbia Pavilion – with a design that’s reminiscent of the pitched roof of a Neolithic Vinča dwelling – showcases humanity’s future, with digitalisation, AI and virtual reality at its heart. The goal of Expo’s Mobility District is to create “connections to drive the world forward, breaking down the divide between the physical and digital worlds to build a harmonious, global society where information, ideas and goods are exchanged faster than ever before.” With this in mind, Serbia’s virtual exhibition allows visitors to experience Serbia no matter where they may be in the world. Visitors can become digital humans, represented by avatars, and explore a selection of virtual exhibitions, as well as meeting and interacting with other avatars in real-time. Darvin, Dikens, Bronte na prvom Expou Prva Svetska izložba organizovana je u Londonu 1851. godine. Poziv nacijama za učešće uputila je lično britanska kraljica Viktorija, a prisustvovale su joj mnoge slavne ličnosti tog vremena, kao što su Čarls Darvin, Šarlot Bronte, Luis Kerol, Čarls Dikens ... Izložba je održana u Kristalnoj palati, posebno izgrađenoj za njene potrebe. Tu su se našli eksponati iz 28 zemalja sveta, koje je posetilo čak šest miliona ljudi. Kao posebna atrakcija prve Svetske izložbe predstavljen je najveći dijamant na svetu, legendarni „Koh-i-Noor“, a konstruktor Samjuel Kolt nagovestio je svetu budućnost naoružanja i predstavio – prvi revolver. DARWIN, DICKENS, BRONTE AT THE FIRST EXPO The first World’s Fair was staged in London in 1851. Invitations for nations to participate were personally sent by Queen Victoria and the festival was attended by celebrities of that time, such as Charles Darwin, Charlotte Brontë, Lewis Carroll, Charles Dickens et al. This Great Exhibition was held at Hyde Park’s Crystal Palace, which had been specially built for the needs of the exhibition. Exhibits from28 countries were on display, while the exhibition attracted sixmillion visitors. The legendary Koh-i-Noor, the world’s largest diamond, is remembered as the special attraction of the first World’s Fair. Additionally, inventor Samuel Colt presented the future of weapons - the first revolver. Interesantne činjenice o Srbiji u Dubaiju •Srbija je globalni lider u E-upravi, čime je do sada sačuvano čak 18.000 drveća, 76 miliona litara vode i 6.000 megavat-sati struje •Proizvodnja hrane na 5 miliona hektara plodnog obradivog zemljišta •Preko 1.000 mineralnih izvorišta širom zemlje •Srbija je među prvima u SEE regionu usvojila Nacionalnu strategiju za razvoj veštačke inteligencije i uspostavila savremeni Institut za njeno proučavanje •Među top 3 globalne destinacije za digitalne nomade INTERESTING FACTSABOUT SERBIA INDUBAI • Serbia has become a global frontrunner in the development of E-government and has so far saved 18,000 trees (an entire forest), 76 million litres of water and 6,000 megawatt-hours of electricity • Serbian food production is spread over fivemillion hectares of fertile agricultural land • Serbia has over 1,000mineral water sources nationwide • Serbiawas the first country in the SEE region to have a developed national AI strategy and a state-of-theart AI institute • Serbia is among the top three global destinations for digital nomads FOTO: Profimedia.rs / Photostock Israel FOTO: Profimedia.rs / Georgios Kollidas FOTO: Profimedia.rs / Heritage Images
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