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Er Srbija » Air Serbia | 5 Reč dobrodošlice Welcomemessage KAKO BISMO ISPRATILI TRENDOVE NA GLOBALNOM nivou i pružili vam korisničko iskustvo najvišeg kvaliteta, prethodnih godinu dana intenzivno smo radili na procesu digitalizacije. Aktuelna situacija sa pandemijom samo nas je dodatno usmerila ka onlajn kanalima kao bržem i efikasnijem, a ujedno i bezbednijem izboru. Nova etapa našeg digitalnog putovanja startovala je u julu 2020. godine. Tada smo vam omogućili preuzimanje beta verzije nove mobilne aplikacije, koja je brojne funkcionalnosti učinila dostupnim putem samo nekoliko klikova na mobilnom uređaju – prijavu na let (ček in), skeniranje pasoša, preuzimanje karte za ukrcavanje i mnoge druge. Omogućili smo vam da se bezbedno i bez fizičkog kontakta prijavite na let do željene destinacije za samo nekoliko minuta, čuvajući pritom kartu za ukrcavanje u aplikaciji kako bi vam uvek bila pri ruci. U septembru prošle godine aplikaciju smo učinili dostupnom i za sve mobilne uređaje sa iOS operativnim sistemom, a uveli smo i opciju kupovine karata kao na veb-sajtu. Od samog početka rada na aplikaciji primenjivali smo pristup postepenog dodavanja funkcionalnosti u skladu sa povratnim informacijama koje smo dobijali od vas. Pružili smo vam priliku da nas putem aplikacije obaveštavate o problemima u trenutku kada se dese, kao i da nam šaljete predloge za nova unapređenja, što je posebno značajno jer vaše potrebe predstavljaju naš apsolutni prioritet. Uspeh naše mobilne aplikacije najbolje ilustruju brojke – više od 40.000 zadovoljnih korisnika i prosečna ocena od preko 4 na Gugl plej storu i 5 na Ep storu. Digitalizacija poslovanja dovela je do unapređenja korisničkog iskustva i značajnog rasta onlajn prodaje avio-karata. Tokom prvih šest meseci 2021. godine čak 44 odsto udela u ukupnoj prodaji ostvarili su onlajn prodajni kanali Er Srbije – aplikacija i unapređeni veb-sajt. Ohrabreni pozitivnim reakcijama, nastavljamo sa daljim razvojem naših digitalnih platformi. Već tokom ovog meseca očekuju vas uzbudljivi noviteti na tom polju. U tom duhu dočekujemo i osmi rođendan 26. oktobra, ponosni što skoro celu deceniju letimo na krilima tradicije, dok naše motore pokreću konstantne inovacije. I u godinama koje dolaze nastavićemo da na najbolji mogući način povezujemo prošlost i budućnost – negovanjem gotovo vekovnog nasleđa naših slavnih prethodnika, pionira domaće avijacije, dok istovremeno primenjujemo savremene poslovne modele avio-industrije 21. veka. Uživajte u letu i srećan put. DANKAN NEJSMIT, GENERALNI DIREKTOR ER SRBIJE IN ORDER TO KEEP PACE WITH GLOBAL TRENDS and provide you with the highest quality user experience, we’ve spent the past year working intensively to advance the digitalisation process. The ongoing pandemic situation has only propelled us further towards online channels, as a quicker, more efficient and safer choice. The latest stage of our digital journey began in July 2020. It was back then that we enabled you to download the beta version of the new mobile app, which brought numerous features with just several taps on your mobile device: flight check-in, passport scanning, boarding pass downloading andmany others. We enabled you to checkin for flights to your desired destinations safely andwithout the need for physical contact, in just a few minutes, and to save your boarding pass in the app, ensuring it’s always easily accessible. It was in September last year that we made this app available to all mobile devices with the iOS operating system, whilst also introducing the option of mobile device ticketpurchases, just likeonthewebsite.We’veappliedthe principleofgradually introducingnewfeaturessincewebeganworkingontheapp, inaccordancewithyour feedback. Via theapp,we’veprovidedyouwithanopportunity to informus about problems as they happen and send us proposals for new improvements, which is particularly significant given that your needs represent our highest priority. The numbers best illustrate the success of our mobile app: more than 40,000 satisfied users and an average rating exceeding 4 stars on the Google Play Store and 5 on the App Store. The digitalisation of operations has led to the improvement of the user experience and the significant growth of online ticket sales. During the first sixmonths of 2021, a total of 44 per cent of all ticket sales were made via Air Serbia’s online sales channels, i.e., the app and upgraded website. Encouragedby the positive feedback received, we continue to further developour digital platforms. Andyou can expect exciting news in this area as early as thismonth. It is in the same spirit of excitement that we also await our eighthbirthday on26th October, with a sense of pride that we’ve been flying on the wings of a great tradition for almost a full decade, with engines powered by constant innovation. Over the coming years, wewill continue to connect the past and the future in the best possible way - by cultivating the almost century-long heritage of our glorious predecessors, the pioneers of domestic aviation, while at the same time applying the modern business models of the 21st century aviation industry. Enjoy the flight and have a good trip, DUNCAN NAYSMITH, CEO AIR SERBIA Dragi putnici, Dear passengers, Oktobar 2021. October 2021 Duncan Naysmith CEO Air Serbia

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