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| 53 M odni svet postao je demo- kratskijinegoikad.Internet jenoviteteučiniodostupnim svima. Tehnologija i moda stupaju u ozbiljnu simbiozu, na društvenim mrežamadobijateinformacijeurealnomvre- menu,puteminternetamožetedakupujetešta godpoželitesadrugogkrajasveta.Pričaseo3D printerima, koji će štampati odeću, i dronovima, koji će je raznositi. Da li ćemo uskoro živeti mod- ni Peti element ? Kad je u pitanju diktiranje trendova, milenijalci su sila sa kojomse računa. Oni su glas budućnosti u mnogim aspektima, moda je samo jedan od njih. Za- hvaljujući razvoju društvenih medija, postali su toliko uticajni da je modna industrija, umesto da utiče na njih, podleglanjihovomuticaju.Ipak,onisutolikosvestranida je teško definisati ih i staviti u kalup. Milenijalcisenisuprimilinapostojećiodnospremamo- di. Niti žele da trpe u ime vizuala, niti žele da ih odeća spu- tava. Opstanak mode leži na njima, pa se velike modne kuće utrkuju da im ugode. I što je još važnije, da ih razumeju. A tu T he fashionworld has becomemore democratic than ever. The internet has made all novelties and innovations avail- able to everyone.Technology and fashion are entering in- to a serious symbiosis, with social networks offering infor- mation in real time, while you can buy anything you want via the internet from anywhere in the world. There is also talk of 3D print- ers that will print clothing, and drones that will deliver them. Will we soon live in the fashion of Fifth Element? When it comes to dictating trends, the millennials are a force to be reckoned with. They are the voice of the future in many as- pects, just one of which is fashion. Thanks to the development of social media, they have become so influential that the fashion industry has succumbed to their influence instead of influenc- ing them. However, they are so flexible that it’s tough to de- fine and mould them. Millennials did not inherit the pre-existing relationship towards fashion. They don’t want to suffer in the name of aesthetics, nor do they want clothing to hinder them.The survival of fashiondepends on them, which iswhymajor fashion houses are rushing to comfort themand – even more importantly – to understand them. And this has extendedtoseriouscollaborationwithiconsofstreet- style. Newgenerations prioritise comfort and a new trend–athleisure.Theytakecareoftheirhealth,their bodyandtheplanet.Eventherewedidn’thaveto wait long for a response fromcentres of fashion, withcollectionsbasedonsustainableandrecy- clablematerialscolouredwitheco-friendlydyes having already arrived. The new generation Tekst / Words: Sofija Kuzmanović Fotografije / Photography: Profimedia.rs Klasiku vole i milenijalci Milennials also love classic style Stela Mekartni spada u ekološki svesne kreatore Stella McCartney is among ecologically conscious designers