Interiors » Enterijer | 71 T HE R I SE OF GLOBA L DES I GN We all love the same objects in interiors Has it ever happened to you that you’ve entered a bar and for an instant you weren’t sure whether you were in Belgrade, Berlin or Brooklyn? A bar made from a piece of solid wood “with character”, dizzyingly high black metal profile shelves with a “matt” finish, mid-century armchairs and harmonious Scandinavian patterns on fabrics with a used look – it seemsthat inthisdigital age,morethaneverbefore, rooms around the planet appear almost identical! Certainly contributing to the entire story of design withoutborders is the fact that almost all thesamebrands are available tous everywhere around theworld–whether that relates to those on offer for extremely low prices at shiny megastores in every major city or those smaller brands fromthe luxuryniche that represent the lastword in trendiness and are now available at our fingertips via options for ordering online (and via smartphones, as a logical extension). However, the rise of global creativity is mostly being driven by the cooperation between the two – and the tendency for capsule collections to combine the logistical power of mass producers with talented individuals who were previously present only in the most elite concept outlets of Paris and Milan. We’ll take, as an example, the collaboration between Sweden’s Ikea and Danish design duo Hay, comprising Mette and Rolf Hay. eir fascinationwith the furniture of clean lines and meticulous finishes that dominated homes in the 1950s and ‘60s gained fresh momentum in the previous decade, when such decorative factors becameprestigious.Withauthentic archivedpieces achieving astronomical prices,Mette andRolf gave themselves themissionofprovidingflawlessdesignsatmoreaffordableprices,withthecustomernever feelingas thoughtheir budget has led them to compromise on their lifestyle. ey created for Ikea the Ypperlig series, which is synonymous with excellence in Sweden, and that capsule collection focused on everyday details of superior design that are affordable even to thosewith shallower pockets. e development of the digital platforms that have become a kind of “nursery of ideas”, such as Instagram andPinterest,hasensuredthatmoderntendenciesspread at light speed – there is no longer any so-called centre of power fromwhich trends are launched, andweno longer wait an entiremonth for the latest edition of some influential magazine covering interior design, rather each of us has become the curator of our own collection. U kulturi življenja, aktuelnijoj nego ikad, naši stanovi počinju da liče, bez obzira na to što su na različitim geografskim koordinatama / In the culture of living, our apartments are starting to resemble one another more than ever, despite being geographically distant iStock / FollowTheFlow iStock / FollowTheFlow