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Er Srbija u fokusu
/ Air Serbia close up
S
trategija partnerstva Etihad
ervejza obezbedila je značajne
nove mogućnosti izbora za putnike
širom sveta, rekao je Džejms Hogan,
predsednik i generalni direktor Eti-
had ervejza.
Hogan je rekao da je udružena
snaga Etihad ervejza, sedam avio-
kompanija u kojima Etihad ervejz
poseduje udeo i partnera s kojima
ima kod-šer sporazume stvorila
mrežu od skoro 600 destinacija –
pet puta veću od jezgra mreže u
kome letove obavlja Etihad ervejz.
Osim toga, strategija posedo-
vanja udela u drugim kompanijama
donela je i partnerskim kompani-
jama i njihovim putnicima koristi
kakve bi bile moguće jedino spaja-
njem i preuzimanjem kompanija.
On je rekao da su, osim siner-
gije koja se dobija na troškovima i
prihodima kompanija, manjinske
investicije u druge kompanije omo-
gućile Etihad ervejzu i njegovim
partnerima da međusobno povežu
mrežu destinacija i redove letenja,
blisko usklade proizvode i uslugu
koja se nudi u avionima, i da inte-
grišu i prošire programe za nagrađi-
vanje lojalnosti putnika.
Gospodin Hogan je govorio u
Milanu, na 45. svetskom kongresu
Međunarodne asocijacije izvršnih
finansijskih institucija.
– U 2014. prihodi naših part-
nera dostigli su milijardu i sto
miliona dolara – rekao je Hogan.
– Strategijom partnerstva, transfor-
misali smo, zajedno s našim part-
nerima, Etihad ervejz, u globalni
avijacijski i putnički posao.
T
he partnership strategy of Eti-
had Airways is delivering sig-
nificant new choice for air travelers
around the world, said the President
and Chief Executive Officer of Eti-
had Airways, James Hogan.
Mr. Hogan said the combined
strength of Etihad Airways, its seven
equity partners and its codeshare
partners created a network of al-
most 600 destinations - five times
the core network operated by Etihad
Airways.
But, he said, the equity strat-
egy also delivered benefits to the
partner airlines and their combined
customers which otherwise would
only be available through a merger
or takeover.
He said that in addition to cost
and revenue synergies, minor-
ity investments in other airlines
also enabled Etihad Airways and
its partners to connect their net-
works and schedules, closely align
inflight product and service stan-
dards, and integrate and expand
loyalty programs across partner
airlines.
Mr Hogan was speaking in
Milan at the 45th World Congress
of the International Association of
Financial Executives Institutions.
“In 2014, our partner revenues
reached US$1.1 billion, up 24 per
cent. Clearly, customers are choos-
ing Etihad Airways and partners”,
Mr Hogan said: “Through partner-
ship strategy, we have transformed
Etihad Airways into a global travel
and aviation business, together with
our partners.”
Džejms Hogan, predsednik i
generalni direktor Etihad ervejza
e
James Hogan, President and
Chief Executive Officer of Etihad
Airways
Etihad ervejz /
Etihad Airways
Klijenti su
na dobitku
e
Customers are the winners
e
Strategija partnerstva se dokazala kao
uspešna za Etihad ervejz i partnerske
kompanije
Partnership strategy proved success for
Etihad Airways and its partners