| 5 Dragi gosti, Some consider the business of airlines as not muchmore than transferring passengers frompoint A to point B. However, uniting family members, friends and business partners, bringing cities closer to one another, andmaking the world a more comfortable place, is not all they do. As most airlines represent their nation and country of origin, national airlines, in particular, have a special responsibility. Airlines are often a person’s rst association with a country when travelling abroad, and I’m sure we are all aware of the importance of rst impressions. This being said, it is imperative that governments and national airlines work hand in hand to capture the true essence of their countries and citizens. Since its launch in October 2013, Air Serbia and the Serbian Government have been working together continuously to nd creative and innovative ways to attract new guests and boost tourism. And now we have taken a new step forward. It is with great pleasure that I write these lines welcoming you aboard your Air Serbia ight and introducing you to a very special issue of ELEVATE magazine, in which I proudly present the Serbia Creates platform that Air Serbia is honoured be a partner of throughout 2019. The Serbia Creates concept is part of a wider initiative conceived by the Prime Minister of the Republic of Serbia, Ana Brnabić. It is the rst initiative of its kind that aims to position Serbia, locally and internationally, in ways that echo and celebrate the core attributes of the Serbian character - creativity, innovation, originality, authenticity, resilience and, of course, hospitality. With exceptional individuals as Creative Ambassadors, this project aspires not only to introduce Serbian talent to the world, but also to inspire people around the world with the creative spirit of Serbia. As Serbia’s national airline, Air Serbia joins forces with the Serbia Creates project to support it in pro ling Serbia as a great place to visit. Our A330 aircraft will carry the Serbia Creates colours across the ocean, bringing Serbia and Serbian creativity closer to our thousands of international passengers worldwide, while at the same time upholding the citizens of Serbia as proud representatives of their country. This is only the beginning of a very exciting creative journey. Serbia is a remarkable place to visit, invest, study or do business. Whatever the reason you are travelling with Air Serbia or visiting the beautiful country of Serbia, I wish you a phenomenal experience and thank you for ying with us. Have a good ight! Neki smatraju da poslovanje avio-kompanija nije mnogo više od pukog transfera putnika iz tačke A u tačku B. Međutim, spajanje porodica, prijatelja i poslovnih partnera, približavanje gradova i stvaranje sveta udobnijeg za život nije sve što avio-prevoznici rade. Većina zapravo predstavlja svoj narod i zemlju iz koje dolazi, zbog čega nacionalne avio-kompanije imaju posebnu odgovornost. Često su upravo one prvo što ljudi vide kada putuju u inostranstvo, a siguran sam da smo svi svesni važnosti prvih utisaka. Upravo zbog toga imperativ je da vlade i avio-prevoznici rade ruku pod ruku kako bi zajedno predstavili pravu suštinu svojih zemalja i njihovih građana. Od svog pokretanja u oktobru 2013. godine Er Srbija sa Vladom Srbije kontinuirano radi na pronalaženju kreativnih i inovativnih načina za privlačenje novih putnika i jačanje turizma. Sada smo otišli još jedan korak napred. Sa velikim zadovoljstvom pišem ove redove i želim vam dobrodošlicu na let na kom vas upoznajemo sa specijalnim brojem časopisa Elevejt koji sa ponosom predstavlja platformu Srbija stvara, sa kojom Er Srbija ima čast da bude partner u 2019. godini. Koncept Srbija stvara deo je šire inicijative koju je započela Ana Brnabić, predsednica Vlade Republike Srbije. To je prva inicijativa takve vrste, koja ima za cilj da pozicionira Srbiju na lokalnom i međunarodnom nivou na načine koji odražavaju i slave suštinske atribute srpskog karaktera – kreativnost, inovativnost, originalnost, autentičnost, otpornost i naravno – gostoprimstvo. Sa izuzetnim pojedincima kao kreativnim ambasadorima, ova inicijativa teži ne samo predstavljanju srpskih talenata svetu već i tome da inspiriše ljude širom sveta kreativnim duhom Srbije. Kao srpska nacionalna avio-kompanija, Er Srbija udružuje snage sa projektom Srbija stvara kako bi podržala profilisanje Srbije kao odličnog mesta za posetu. Naš avion A330 nosiće boje platforme Srbija stvara preko okeana i približiće tako Srbiju i srpsku kreativnost hiljadama naših međunarodnih putnika širom sveta, istovremeno čineći građane Srbije ponosnim predstavnicima svoje zemlje. Ovo je samo početak veoma uzbudljivog kreativnog putovanja. Srbija je izvanredno mesto za posete, investiranje, studiranje ili poslovanje. Iz bilo kog razloga da putujete Er Srbijom ili posetite prelepu zemlju Srbiju, želim vam da se fenomenalno provedete i hvala vam što letite sa nama. Želim vam prijatan let. Dankan Nejsmit, generalni direktor Er Srbije Duncan Naysmith CEO Air Serbia Er Srbija sa VladomSrbije kontinuirano radi na pronalaženju kreativnih i inovativnih načina za jačanje turizma Air Serbia and the Serbian Government have been working continuously to nd creative and innovative ways to boost tourism Dear Guests,
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