112 | Er Srbija » Air Serbia ER SRBI JA INFO / AIR SERBIA INFO Te 1974, Jat je prevezao više od dva i po miliona putnika i doneo odluku da pokrene sopstveni inflajt magazin. Prvi broj Revije izašao je marta 1975. Tokom prvih deset godina izlaženja, suizdavač Jatove revije bila je izdavačka kuća Jugoslovenska revija, čiji su novinari i saradnici obavljali sve poslove pripreme i izdavanja magazina. Sredinom 1984, uređivanje je preuzela grupa novinara iz Jata, mada je još četiri godine Jugoslovenska revija pružala tehničku i drugu pomoć mladoj redakciji koja je formirana u okviru avio- kompanije. Od 1988, Jat je potpuno samostalno izdavao Reviju, sa konceptom koji se razlikovao od inflajt magazina kakve su publikovale druge avio-kompanije. Tokom godina, Jatova revija je doživela svetsku promociju i afirmaciju, zauzela zapaženo mesto u srpskommedijskom prostoru i stekla poverenje čitalaca i profesionalni ugled. Na skupštini IATA koja je održana u Beogradu 1990, Revija je svrstana među najbolje inflajt magazine u svetu. Tokom 40 godina, u magazinu su sarađivali i pisali eminentni jugoslovenski i srpski novinari, književnici, publicisti... Među njima, svakako najduže i najvernije, književnici Momo Kapor i Milorad Pavić, koji su godinama objavljivali ekskluzivne priče i tekstove. Od avgusta 2014, magazin izlazi pod novim nazivom Elevejt, a koncipiran je i redizajniran tako da odražava inovativnu i naprednu prirodu Er Srbije, nove srpske nacionalne avio-kompanije. In 1974 JAT had transported over two and a half million passengers and the decision wasmade to launch its own inflight magazine. The first issue of the Reviewwas published inMarch 1975. During the first ten years of publishing, JAT Review’s co-publisher was publishing house Jugoslovenska revija, whose journalists and associates carried out all the work of preparing and publishing themagazine. However, inmid-1984 editorial responsibilities were taken over by a group of journalists fromwithin JAT. From 1988 JAT began publishing the Review completely independently, with a concept that differedmarkedly from the kind of inflight magazine published by other airlines. Over the years JAT Review enjoyed global promotions and praise, occupying a prominent place on the Serbian media scene and gaining the trust of readers and professional admiration. At the IATA Assembly held in Belgrade in 1990, the Reviewwas included among the world’s best inflight magazines. Over the course of its 40-year existence, themagazine enjoyed cooperation with, and contributions from, themost eminent Yugoslav and Serbian journalists, writers, publicists etc. The longest serving and most faithful among themwere certainly celebratedwriters Momo Kapor andMilorad Pavić, who spent many years authoring exclusive stories and articles for the Review. Since August 2014 the inflight magazine has been published under the name Elevate. Themagazine has been redesigned and leads a concept that allows it to complement the innovative and progressive nature of Air Serbia, the country’s new national airline. VIŠE ODMAGAZINA: OD REVIJE DO ELEVEJTA MORE THAN AMAGAZINE: FROM REVIEW TO ELEVATE NASLEĐE / HER I TAGE
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