PROMO FROM BELGRADE’S ČUBURA TO THE AUSTRIAN CAPITAL MAGNOLIAS ALSO BLOSSOMED IN VIENNA Do you know the story of Schlara a, its roots and development? This route, sprinkled with the nest emotions, perseverance, love for work and founded on family values, had its beginnings in Belgrade, by proving the worth of its handmade mattresses to the fastidious local public. The small shop in a backyard in Čubura that was known for its luxurious magnolia wood and has now been transformed into the charming Schlara a Boutique, still brings together faithful customers – with a third generation now coming to purchase superior essential equipment for sleep. We regularly see future grandparents who come with a pregnant daughter or daughter-in-law to proudly highlight the reliability of our mattresses, with the hope that their grandchildren will sleep on Schlara- a mattresses – rst those intended for babies, then through those for children and adolescents, to some new matrimonial double bed. News that people get the best sleep in the most densely populated Belgrade municipality spread across the city, so over the past two decades Schlara a salons have opened throughout the capital, while the retail network has extended from Niš, via Novi Sad, all the way to Subotica, enabling the comfort of good beds to be enjoyed from the south of Serbia to the north. And it is precisely thanks to the thousands of loyal sleepers who unhesitatingly praise the restorative sleep they enjoy on unique hand-made mattresses that has led to Schlara a courageously o ering its assortment of mattresses to the Viennese public. Do you know the story of Schlafgarten? That’s the path planted with a single magnolia bud from Čubura intended to blossom around the Austrian capital and to set down roots there by creating an intoxicating garden for some new generation of dreamers. Ask those who sleep on Schlafaria mattresses – they know! Znate li priču o Šlarafiji , njenim počecima i razvoju? Taj je put, prožet najfinijimemocijama, upornošću, ljubavlju prema poslu i temeljen na porodičnimvrednostima, svoje začetke imao u Beogradu dokazavši probirljivoj ovdašnjoj publici vrednost svojih ručno rađenih dušeka. Mala prodavnica iz Čuburskog dvorišta poznatog po raskošnomdrvetumagnolije, sada pretvorena u šarmantni Schlarafia Boutique, i dalje okuplja verne kupce koji u trećoj generaciji dolaze po vrhunsku opremu za spavanje. Neretko viđamo buduće bake i deke koji, držeći pod ruku trudne kćeri ili snahe, ponosno ukazuju na vernost našim dušecima sa nadom da će i unučići proći put spavanja na Šlarafijinim dušecima, prvo onimnamenjenjim za bebe, a kasnije preko dečjeg i adolescentskog doba stasati za neku novu bračnu postelju. Vest da se na najgušće naseljenoj opštini u Beogradu i najbolje spava proširila se gradu, pa su u protekle dve decenije nikli saloni Šlarafije po celoj prestonici, amaloprodajna mreža se rasula od Niša, preko Novog Sada, pa sve do Subotice omogućivši da se u komforu dobre postelje uživa od juga do severa Srbije. I baš zahvaljujući hiljadama odanih spavača koji bez zadrške hvale okrepljujući odmor na jedinstvenim ručno rađenimdušecima, Šlarafija se odvažila da svoj asortiman krevetnine ponudi bečkoj publici. Znate li priču o Schlafgartenu? Taj je put, začet iz jednog pupoljka čuburske magnolije, namerio da se rascveta po austrijskoj prestonici i tamo pusti koren stvarajuću opojnu baštu za neke nove generacije sanjara. Pitajte one koji spavaju na Šlarafiji – oni znaju! SCHLAFGARTEN Stumpergasse 49, 1060Wien, Österreich SCHLARAFIA superior sleep essentials SCHLARAFIA SALONI Makenzijeva 69, Beograd Bul. Mihajla Pupina 16d, Novi Beograd Bulevar kralja Aleksandra 97, Beograd Autoput za Zagreb 18, TC Zmaj, Novi Beograd Uspenska 16, Novi Sad Matije Korvina 17, Hotel Galerija, Subotica Cara Dušana 90, Niš SCHLARAFIA vrhunska opremaza spavanje PUT ODBEOGRADSKE ČUBURE DOAUSTRIJSKE PRESTONICE MAGNOLIJAJE PROCVETALA I UBEČU
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