| 21 SRBIJA STVARA Srbija stvara je nova, nacionalna platforma nastala na inicijativu Ane Brnabić, predsednice Vlade Republike Srbije. Obuhvata sistemske mere za razvoj sektora kreativnih industrija i inovacija, kao i jačanje kulturne diplomatije i pozicioniranje Srbije kao zemlje kreativnih, inovativnih i autentičnih ljudi i ideja. Svoj rad će na simpozijumu predstaviti i tri kreativna ambasadora platforme Srbija stvara: Teslagram, tehnologija koja se razvija u Institutu za fiziku i predstavlja najbolji sistem zaštite od falsifikovanja dokumenata, Institut BioSense, naučnoistraživački institut koji se bavi razvojem, uvođenjem i promocijom naprednih IKT rešenja u poljoprivredi, i 3Lateral , vodeći proizvođač digitalne humane tehnologije i kreativnog sadržaja. Rolf Dobelli, an entrepreneur and author of several books, is the founder of theWorld.Minds community, whichwill this year relocate for the rst time fromhis native Zurich tobe held in Belgrade. And everything beganwhen he rst realised that his business friends had lost touch with science. “I rented a bar in Zurich, invited 20 directors and 20 scientists – winners of Nobel Prizes – and said to them: ‘tell us the interesting things that you’re doing’. And that’s how we started,” says Dobelli. His community today includes a thousand people and can be joined solely via invitation. Ideas are presented andworks agreed in the community, and this year that will all happen in our country. Tell us about the relationship betweenWORLD.MINDS andSerbia,andhowithasdevelopedtothestagewhere WORLD.MINDSBelgradeishappening.HowdidBelgrade become the only host besides Zurich? - Serbia andWORLD.MINDS have been working together for many years. Science has a long tradition in Serbia, and we’ve been fascinated by the rich intellectual fabric of the region. President Vučić and Prime Minister Brnabić participated in WORLD.MINDS Annual Symposia in Zurich during the past couple of years, so we decided to bring our communities together. Does Serbiadeserve tobe recognisedas a creativeand innovative country for the arts, science and technology? What are your impressions? - Absolutely. In terms of applied science, Serbia is worldclass. In addition, Serbia has a hugediaspora of extremely successful scientists and entrepreneurs all over the world, Serbs who change the world in many elds. World.Minds initially linked business and science, only later to be joined by artists. - Our mission is to understand the world. Science and the arts are two avenues to accomplish this. The arts can offer perspectives on the world that are truly enlightening. Having said that, our main focus remains science. In your opinion, what connects science and the arts; and how do artists react when you invite them to your symposia? - If you want to be world class as a scientist or artist, you have to be incredibly imaginative and creative. This unites scientists and artists. Artists love exchanging views with researchers, so they love being invited. What are your predictions for the futureof science and innovation? - By de nition, it is impossible to forecast innovations or breakthrough inventions. If we could forecast them, we would know about them today and they would have already been invented. What impact / change do youwant to achieve through your work on a global level? - We want to build the necessary bridges between science, business and the arts. Too often, scientists, business leaders and artists live and work in their mental silos. In today’s world, real progress mainly comes from collaboration. So, in short, you could say that our mission is not to bemerely interdisciplinary, but “anti-disciplinary”. What should theaudience expect fromWORLD.MINDS Belgrade? - A veritable reworks display of stunning presentations fromtrulyworld-class people fromall over theworld; fantastic discussions and a wonderful audience of leaders in science, business and the arts with whom to mingle. SERBIA CREATES Serbia Creates is the new, national platform initiated by Serbian Prime Minister Ana Brnabić. It encompasses strategic measures to develop the creative and innovative industries, strengthen cultural diplomacy and position Serbia as country of creative, innovative and authentic people and ideas. Serbia will be represented at the WORLD.MINDS Symposium by three creative ambassadors of the Serbia Creates platform: the Teslagram, a technological innovation under development at the Institute of Physics that represents the best system for protecting documents against forgeries; The BioSense Institute, as the centre for digital solutions in agriculture; and 3Lateral, a leading producer of digital human scanning technology.
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