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Promo» Promo| 31 Azul Beach Resort Montenegro, by Karisma St. Somewhere, Premium, Oceanview, BarefootSuite Nickelodeon Hotels & Resorts Riviera Maya – The Lair Suite K ar i sma Hot e ls & R esorts In the neighbourhood, but like in theCaribbean “Our desire is to transfer the experience and level of service of the Caribbean to our region, but also to Europe and the Middle East,” announces Nemanja Kostić, Karisma Hotels & Resorts Managing Director for Europe and the Middle East Here we discuss with Kostić the investments, offers and plans of one of the world’s leading hotel groups... Karisma hotels are primarily associated with faraway destinations, like Mexico and the Dominican Republic. Is it possible to transfer the same holiday concept to the European market? “That’s certainly a key part of our long-term strategy. We possess vast experience and all the essential resources required for us to enable tourists in Europe and the Middle East to have the same kind of holiday and enjoyment as guests of our hotels in the Caribbean. This is a concept that implies not only a five-star hotel or all-inclusive offer, but also placing every single guest at the centre of our attention and a total focus on their experience.” Could you reveal some of the new destinations where you’ll open your first facilities? “We will be present in Serbia very soon and I’m using this opportunity to announce that to you, but we’ll discuss the details another time. Our focus is on the Paramount and Margaritaville brands, i.e., Nickelodeon,MTV, Margaritaville Island Reserve and St. Somewhere hotels, which we are quite advanced on developing in individual destinations in Europe and the Middle East.” The period of the pandemic was difficult for both tourists and hoteliers. How did it impact on your company? “We endured a difficult period, but we are very proud that - as a large international hotel company - we managed to preserve our employees’ health and their number, while at the same time working on the development and implementation of new technologies. And despite all the challenges andunforeseeable circumstances, we succeeded in constructing and opening four hotels, with a total accommodation capacity of 1,200 units, in the period from 2020 until today – when longterm planning has been rendered practically impossible – while the fifth hotel that also began to be built during the pandemic will be officially opened by the end of this year.”. What would you single out as your greatest development potential? “That’s undoubtedly our personnel and the ability to adapt quickly and in a quality way, both to unforeseen business circumstances and new markets. I would also highlight our cooperation with theaforementionedParamountand Margaritavillecompanies,withwhich we’ve achieved great success.”

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