102 | odsustvosvakestručne iozbiljnekritike.Čast izuzecima, grupi talentovanih dizajnera koja nemamogućnostmedijskeafirmacije neophodne u ovom poslu. U svetskojmi smetasvakavrstaegzibicionizmakoji je samsebi svrha. Sakojiminostranimkreatorombiste rado sarađivali? – Sa Vivijen Vestvud uvek. Uspešno trajete u poslu. Kako ste se prilagodili 21. veku? Danas sekaokreator potpisuje gotovo svako ko sašije haljinu, a to devalvira postulate ozbiljnog rada umodnomsvetu. Žaomi jekadvidim da ima ljudi koji svoj obraz lakoprodaju za lake i kratkotrajne poene. Tako nije samo kod nas nego širom sveta, ali razlika je u tome što profesionalci u svetu obezbede sebi sve što im uz ugled pripada. Oduvek sam pravila plan B i bila spremna da rizikujem zbog poslovnih izazova. Prodala sami veliki stanucentruBeogradada bih platila troškove jedne svojemodne revije i to računamkao veliku hraVerica Rakočević (70) has signed her name to the fashionbrandof the samename for 35 years. From a self-taught creator with knittingneedlesandtailor’saccessories, via craft lessons learnt inworkshops or frommore experienced designers along the way, she has built up a prominentnamearoundtheworldforherself asacreator. It wasn’t easy for her and required lots of work, perseverance, courage, ideas and self-con dence... Howwouldyounameyour fashion lines, from the beginning of your work until today? - Uncertainty. Persistence. Principles. Power. Didyour success require brains and courage or luck and good timing? - A little of everything. Goodtimingwas crucial for me starting towork in fashion. Back in1983,working in fashion design was a privilege of designers employed at state-owned rms. The emergence of private entrepreneurship in fashion was then a novelty that was a hit on amarket that was keen for something that wasn’t industrial. If I add to thismy courage andperseverance, thebrains to acknowledge to myself what I don’t know and to learn that, witha little luck, successcouldn’t be lacking. Considering your great experience, how would you de ne fashion today? - After energy and pharmaceuticals, the fashion industry is among themost pro table areas. Pro t is to the fore, and that reduces the possibility of the unfettered playfulness carriedby art. The new era, with its accelerated ow of information and way of life, also dictates trends that changevery rapidlyandstimulateconsumer euphoria in the service of pro t. When was the toughest period for you professionally? -After returningfromItaly, Iwantedtostrengthenmybrandbyentering into serial production and so I took over part of the productionof Jugoexport. Inexperiencedandunwilling to accept the systemof work under political party a liation, I fell into nancial problems and barely managed tomaintainmy brand and name on the fashion scene. What do you consider your greatest professional success to date? -Appearingat ve“HauteCoutureFashionWeek” events in Rome. How would you de ne glamour? - As away of life. Themost glamorous is to live in I believe in my own energy and state of mind; I have many ideas and unrealised collections. I believe that the Cosmos will give me an opportunity to realise them
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