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Net » Mreža | 79 sion of the majority of them is that Facebook is very well aware of the negative impact its business has on people. “Time and again, the documents show, Facebook’s researchers have identified the platform’s ill effects,” notes theWall Street Journal. Media have long speculated about the problematic impact of a platform that emphasises physical appearance and idealised aesthetics while encouraging intense social comparisons, but Facebook’s PR team has always been there to insist that this research isunfounded andprovides only apartial pictureof Instagram.Themost striking observation of the research is that more than 32% of teenage girls who feel bad about their bodies said that Instagrammakes themfeel evenworse. Andthemanynegativeeffectsof this network are evenmore pronounced among teenswithpre-existingmental health issues. Some of the platform’snegativeaspectscitedbyteens include pressure to fit into existing social norms and show their monetary wealth and perfectly sculpted body, the need for validation in the formof the number of likes and followers, but also peer violence. If these are the standard reactions to the newsfeed among “kids” whowe consider as beingpart of the widespreaddigital generation - Iwas interested in what the situation is like among those of us who are older?Does all this calibratedpompand tuned leisure have a similar impact onus - or didwe escapeZuckerberg’s mousetrap in time? I decided to research this among my friends – or, more precisely, to conduct a comparative analysis of the two girls in my social circle that I estimated as being themost active on Instagram. Inone corner ofmy feed is Jovana, whoworks at amarketing agency and uses her Instagramprofile to share sanitised, highly aesthetic sequences of life in the Vračar neighbourhood. Her entire handbag is nonchalantly hung on the backrest of amid-century chair in one of the Belgradebistros that suffer fromnot being located in the 11th arrondissement and that whole hip style. The onlymoreneutral thingonher camel hair coatof aprofile is thegirl herself, to the extent that one would think that a Swedish lady has wandered into Belgrade’s Mileševska Street. In the other corner is Dragana, whose situation ismuch lessfiltered, butnotwithout Instapremeditation for ananosecond: sheprefers to take a picture of the first failed pancake, “back in five minutes” signs on groceryshops inZvezdara, lazycats that rule the peeling window frames of Lower Dorćol and all those perfectly imperfect Belgrade experiences. However, the two of them comprehendthissocialnetworkforposers in an almost identical way: when they don’t post their (popularly speaking) content, theymostly spend time on Instagram in a desire to briefly escape into other people’s lives, in order toavoidnegativefeelingsor sheer boredom. Do they think that all the other users of this social network are having a better time in life than them? “No way, though I’m interested in where they get the money for those trips toZanzibar and Tanzania, and spontaneous weekends on Kopaonik,” says Jovana. Dragana, on the other hand, responded in her self-referential hipster manner: “No, everyone on Instagram is boring, except me!” I was interested in how much time they spend on Instagram throughout the course of a day – theybothrespondedbysayingthat it was a period exceeding three hours. Could they give up this ritual that results in the whitish light of the explore feed putting them to sleep night after night?Bothof themstated categorically: “No!”. And what about you? How are you doing? Jedna od negativnih pojava koju tinejdžeri navode je potreba za validacijom u vidu broja lajkova Some of the platform’s negative aspects cited by teens include the need for validation in the form of the number of likes