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52 |Moda» Fashion Moda / Fashion StellaMcCartney, as a heroine of the fashion industry The heiress of the most famous surname in music has tailored her own fashion empire to suit herself – one that adheres to principles of ethical and eco-friendly operations, and is celebrating three decades of work in the fashion industry Stella has the power to compel the fashion world to listen to what she has to say. Fortunately, everything that she’s sought to emphasise during her almost three-decade-long career in fashion has been extremely important for the planet we call home. “I just want to save the planet," would say this 49-year-old designer, as if describing work on a new collection. And hidden in thatmodesty is all the genius of her fashion agenda. “I don't want to preach and moan. No onewants to be told they can’t buy a leather handbag.They’ll buy five if I tell them not to. What I make [vegan leather alternative] has to be sexy, desirable.” The McCartney surname opened many doors for her early in her career. When she succeeded Karl Lagerfeld as creative director of the Chloé brand in 1997 (she was only 25), he famously responded. “They should have taken a big name.They did - but inmusic, Foto: Profimedia / Ammer Ghazzal Foto: Profimedia She “j ust ” wants to save t he wor l d