Air Serbia » Er Srbija | 51 Nacionalni avio-prevoznik je od pokretanja mobilne aplikacije u julu prošle godine zabeležio rast od 43% u broju registrovanih ličnih naloga putnika na e-commerce kanalima u odnosu na isti period 2019. Since themobile application’s launch in July last year, the national airline has recorded growth of 43 per cent – compared to the same period of 2019 – in the number of passengers’ registered accounts on its e-commerce channels ODPOČETKAOBNOVE AVIO-SAOBRAĆAJAUMAJU do kraja novembra prošle godine 38,1 odsto od ukupnog broja prodatih avio-karata kupljeno je putemonlajn prodajnih kanala Er Srbije, odnosno putem sajta i aplikacije, što predstavlja rast od 30,6 odsto u odnosu na isti period godinu dana ranije. Pored uvođenjamobilne aplikacije i kontinuiranog unapređivanja sajta nacionalne avio-kompanije, trendu rasta onlajn prodaje doprinosi činjenica da je reč o beskontaktnom i bezbednommodelu, koji je posebno pogodan u aktuelnimokolnostima pandemije. – Konstantno radimo na unapređivanju digitalnih kanala prodaje kako bismo olakšali pretragu i rezervaciju letova i omogućili personalizovane ponude. Težimo integraciji veb-stranice i mobilne aplikacije sa ciljemkreiranja jedinstvenog korisničkog iskustva za putnike bilo kad i R AST U ONL A J N PRODA J I GROWT H I N ON L I NE T I CK E T SA L ES VIŠE OD TREĆINE AVIO-KARATAKUPLJENO PUTEM INTERNETA/ OVER A THIRD OF TICKETS PURCHASED ONLINE Od 16. jula do 30. novembra prošle godine, 22,5 odsto putnika se prijavilo na let putem interneta Between 16th July and 30th November last year, 22.5 per cent of passengers checked in for their flights online bez obzira na to gde se nalaze. Krajnji cilj nam je da stvorimo besprekorno i sveobuhvatno rešenje pružajući našoj rastućoj bazi korisnika funkcionalnosti na više platformi – izjavio je Jirži Marek, direktor za komercijalu i strategiju Er Srbije. Otvaranjem ličnog naloga na sajtu airserbia.computnici nemoraju ponovo da unose svoje podatke prilikomsvake sledeće kupovine, dok ujedno ostvaruju i popuste. ITWAS INJUNEOF LAST year that Air Serbia celebrated93years of civil aviation in thecountry, or,moreprecisely,more thanninedecades since the foundingof its original predecessor, Aeroput. And this February it is celebratinganother great anniversary: 93years since the inaugural flight! Thehistory of flight in thecountrydates back to February 1928, when the first planes arrivedat theBelgradeAirfield. Aeroput’smanagement bought four Potez 29/2 typebiplanes froma Frenchcompany. Thenational airline‘smanagement opted for this typeof aircraft because the local Ikarus factory inZemun, under license fromthe same Frenchcompany, producedPotez 25aircraft. The first promotional flightwas conductedbetweenBelgradeandZagrebon 15th February 1928. ThePotez 29/2 typeaircraft, under thename “Beograd”, took to the skies at 9am, under thecommandof companydirector TadijaSondermajer andVladimir Striževski. The first passengers, of course, were journalists andphotojournalists, with the fiveof themcoming fromtheBelgrademedia scene. “Wheels hurl mud inall directions,” notedPolitika’s journalist, “asweclimb andour plane leans, it seems tous thatwehavenot tilted, but rather that thewholeof Belgradehas slanted to the sideandwill plunge into theSava.” After a two-hour flight through gloomyweather, theplane landedat Borongaj Airport, but not beforemakinga coupleof laps aboveZagreb. It was greetedby a largenumber of citizens and representatives of theauthorities, andagroupof Zagreb journalists flewtoBelgrade that same afternoon. During those first years, Aeroput flewtheBelgrade-Zagreb routeeveryday except Sundays, all the way until November, whenwinter weather conditions led to the suspending of air traffic. Anddespite thehighpriceof tickets andpassengers’ fear, the responsewas greater thanexpected! The fantastic story of theorigins of our aviation remains tobe recounted, becauseAir Serbiaendeavours toensure that its glorious predecessors are never forgotten. FROM THE BEGINNINGOF THE RECOMMENCEMENT of air traffic, in May, until the end of November last year, 38.1 per cent of total Air Serbia flight tickets sold were purchased using the airline‘s online sales channels, i.e. via the website and mobile application, representing growth of 30.6 per cent compared to the same period of the previous year In addition to the launch of the Air Serbia mobile application and continuous improvements to its website, another aspect contributing to the trend of growth in the national airline‘s online sales is that it represents a contactless and secure model, making it particularly suitable for the current circumstances of the Coronavirus pandemic. “We are working constantly to improve digital sales channels in order to make it easier to search and book flights, and to enable personalised offers. We strive to integrate our websites and mobile applications with the aim of creating a unique user experience for our passengers at any time, regardless of their location. Our ultimate goal is to create a seamless end-to-end and door-to-door travel solution providing omni-channel and cross-platform functionalities to our growing customer base,” explained Jiri Marek, Air Serbia General Manager, Commercial and Strategy. Opening a personal account on the airserbia.comwebsite ensures that passengers don‘t have to re-enter their data with each subsequent purchase, while at the same time they also receive discounts.
RkJQdWJsaXNoZXIy MzExMjc5