| 57 jednolični ofis u sivom poslovnom kompleksu zamenili egzotičnim lokacijama poput Tajlanda, nekom od zemalja Južne Amerike ili inspirativnim megalopolisima poput Barselone ili Los Anđelesa. Istraživanja javnog mnjenja, uz učešće biheviorista i sociologa, pokazuju da ovaj koncept nezavisnosti od lokacije kao načina rada i života postaje globalni fenomen i da se do kraja 2020. očekuje da čak polovina stanovništva ispod 50 godina prisvoji fleksibilniji životni stil, dijametralno suprotan od „kuća–posao“ postulata prošlosti. Prerogativ za takvu vrstu slobode je odabir posla, a nakon toga sve je u stabilnoj internet konekciji. Svedočenja onih koji su se otisnuli u nomadski biznis model pokazuju da svaka utopija danas ima i svoje izazove. Napuštanje zone komfora i sredine u kojoj ste odrasli, razlike u jeziku, valuti, običajima i rutini, kao i mnoštvo drugih nepoznanica sa kojima ćete se neminovno sresti deo su procesa koji vas očekuje ukoliko se odlučite na ovakvu drastičnu promenu, ali će vam svi odreda reći da je upravo takvo iskustvo neprocenjivo. Ipak, ono što digitalni nomadi često pominju kao najveći izazov jeste usamljenost. Premda nenadmašni u krugovima onlajn netvorkinga, ne polazi im za rukom da podjednako brzo ostvare bitnu povezanost sa ljudima oko sebe u novoj sredini, a učestale selidbe sa jednog na drugo mesto onemogućavaju stvaranje značajnih prijateljstava i veza koji sežu dalje od površnih. Ipak, većina ne bi ni po koju cenu menjala svoj nomadski ritam – da može da radi odakle želi, u šortsu, pidžami, na plaži, planini, uz manje stresa nego u klasičnoj kancelariji – i da im „out of oce reply“ nikad više ne zatreba. If you often imagine being awoken for work by splashing waves instead of an alarm clock, and your o ce being a sun-drenched terrace with postcard views, believe that you are not alone. A newgeneration of businesspeople who rule the domain of online business has succeeded in turning that dream into a reality, and thus the generation of “digital nomads” has emerged. What precisely does that mean? Starting with the old wisdom of “Choose a job that you love and you won’t work a day in your life”, digital nomads haven’t stopped at just turning their passion into a profession: they see the entire planet as their o ce by constantly changing their environment. In practise, that implies that, for a given job with a particular employer, they only stay for a certain period of time and thenmove on around the world, or that the bene ts of global connectivity provided for us by today’s technology more than ever before in known human development mean that they can live in any place they like on the planet and carry their workwith them. Of course, regular and a ordable ights help them immensely in that, while social networks serve them as a digital version of passport stamps. Such an adventurous modus operandi is no longer the exception that con rms the rule thatmasses of young people would on a whim switch their monotoneo ce inagreybusinesscomplex for exotic locations such as Thailand, some SouthAmerican country, or inspiringmegalopolises like Barcelona or LosAngeles. Publicopinionpolls that include the participationof behaviourists and sociologists showthat this conceptof independence fromlocationasa wayof lifeandwork isbecomingaglobal phenomenon, and that asmany as half of the population aged under fty are expected to adopt a more exible lifestyle by the end of 2020, one that’s diametricallyopposed to the“home-workhome”postulates of the past. The prerogative for this kind of freedom is selecting the right job, and after that everything lies in having a stable internet connection. The testimonies of thosewho’ve switched to the nomadic business model show that every utopia today also has its own challenges. Abandoning the comfort zone of the environment in which you grew up, di erences in language, currency, customs and routines, aswell asmany other unknowns that you will inevitably encounter, all represent part of the process that awaits you if you decide to make such a drastic change, but everyone who has done it will tell you how such an experience is invaluable. Still, what digital nomads often cite as the biggest challenge is loneliness. Although unsurpassed in online networking circles, they don’t nd it quite as easy to forge essential connections with the people around them in their new environment as quickly, and frequently relocating from one place to another prevents them from making meaningful friendships and relationships that go beyond the super cial. Nevertheless, no price would convince most of them to change their nomadic rhythm - to be able towork fromwherever theywant, in shorts, pyjamas, on the beach, in themountains, with less stress than in a traditional o ce - and to never again need an “out of o ce reply”. Polazeći od stare mudrosti „Izaberi posao koji voliš i nećeš raditi ni dana u životu“, digitalni nomadi su celu planetu pretvorili u svoj ofis Starting with the old wisdomof “Choose a job that you love and you won’t work a day in your life”, digital nomads see the entire planet as their o ce
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