| 5 Kada se te tmurne februarske srede Tadija Sondermajer, aero-inženjer, pilot i srpski heroj oslobodilačkih ratova, izjutra pojavio na pisti beogradskog aerodroma, sigurno mu nije bilo svejedno. Ovo „pista“ treba uzeti s rezervom, pošto je reč bila o preuređenoj livadi na prostoru današnjeg Novog Beograda. Bio je 15. februar 1928. godine. Samo dve godine ranije rodila se ideja da se osnuje društvo za vazdušni saobraćaj, a da se sredstva prikupe upisom akcija. Ideja zanimljiva, ali rizična. Nepoverenje u novotariju kakva je tada bio „jeroplan“ bilo je veliko. Svega 24 godine pre toga obavljen je prvi uspešan „avionski“ let. Bio je dug 37 metara i trajao 12 sekundi. Aero-klub je prikupio samo 10 odsto potrebnog novca. Sondermajer tada pokazuje još jedan talenat – ovog puta za marketing i pi-ar. On kreće na, danas bismo rekli, promotivni let od Pariza do tadašnjeg Bombaja, pa do Beograda. Njegov trud je urodio plodom, akcionari su shvatili da „jeroplani“ možda imaju budućnost, rešili da ulože novac i tako su nabavljena prva četiri aviona. Pomenute srede Sondermajer je posle svega bio verovatno veoma umoran, ali je mogao da odahne – sledio je za njega daleko lakši deo. On i kopilot Striževski pokrenuli su motore poteza 29-2, koji je nazvan Beograd, i zajedno sa pet novinara poleteli put Zagreba. Što kažu, ostatak priče je istorija. Više o tom prvom letu Aeroputa, kompanije čiju svetlu tradiciju nastavlja Er Srbija, možete pročitati u ovom broju Elevejta. Ovog februara obeležavamo 92 godine od tog prvog leta i svet se naravno mnogo promenio. Dovoljno je da prelistamo Elevejt da se uverimo koliko. Objašnjavamo ko su „digitalni nomadi“. Muška visoka moda izvesno je dosta drugačija nego 1928. Boja u trendu za 2020. je boja neba u sumrak. Čitamo o tome kako meditirati tokom leta. Koliko god se svet menjao, neke stvari ostaju iste. Sondermajer je pre 92 godine imao viziju o stvaranju nečega velikog, novog i potpuno drugačijeg, ali i smelost i volju da tu ideju realizuje. Kada imate dobru ideju, nastupate hrabro i odlučno, ne postoji ništa što ne možete da postignete. Nebo je granica, a u avijaciji čak ni ono. Inspirisani vizijom i delom svih onih koji su tokom gotovo jednog veka utkali svoj rad u Aeroput , JAT i Er Srbiju, pred nama je još jedna godina novih mogućnosti. Obeležavamo 92 godine od prvog leta i svet se naravnomnogo promenio. Dovoljno je da prelistamo „Elevejt“ da se uverimo koliko Dear passengers, . FEBRUAR FEBRUARY When Tadija Sondermajer, aeronautics engineer, aviator and Serbian hero of the liberation wars, appeared on the runway of Belgrade Airport one gloomy Wednesday in February, he certainlywouldn’t have felt indi erent. And theword “runway”shouldbe takenwith reservations, given that itwas actually a reworked meadowon the territory of today’s NewBelgrade. It was 15th February 1928. Itwas just twoyears earlier that the ideaof establishinganair transport company, andtoraisefunds throughsharesubscriptions,hadbeenborn.Theideawas interesting, but risky. Distrust in thekindof novelty representedby the then“jeroplan”wasgreat.The rst successful“aeroplane” ighthadtakenplace just 24years earlier. It covered a distance of 37 metres and lasted 12 seconds. The Aero-club raisedonly 10per cent of the funds required. Sondermajer thenexhibitedanother talent - this time for marketing and PR. He launchedwhat we would today refer toasa“promotional” ight fromParis toMumbai (thenknownasBombay) and then to Belgrade. His e orts bore fruit, with shareholders realising that the“jeroplans”might have a future and deciding to invest money that enabled the purchase of the rst four planes. OnthataforementionedWednesday, Sondermajerwasprobablyexhaustedaftereverything,buthecouldbreatheasigh of relief – the part that was much easier for himwas to follow. He and co-pilot Striževski red up the engines of the Potez 29-2 plane that had been given the name Belgrade, and - together with ve journalists– ewtheroutetoZagreb.And, as theysay, therest ishistory.Youcanread moreabout that rst ightofAeroput, the company whose bright tradition is continued by Air Serbia, in this issue of Elevate. ThisFebruarywearecommemorating92yearssincethat rst ight,andsince then, of course, theworldhas changed a lot. It’s enough to scan the pages of Elevate to see just howmuch.We explainwho“digital nomads”are. Men’s high fashion is certainly a lot di erent than it was 1928. The colour trending for 2020 is the colour of the sky at dusk.We can also read about howtomeditateduring a ight. No matter howmuch the world has changed, some things have remained thesame. Itwas92yearsagothatSondermajerhadavisionofcreatingsomething great, newand completely di erent, but he alsohad the courage andwill to realise that idea.When you have a good idea and approach it courageously and decisively, there’snothingyoucannot achieve.Thesky is the limit, andeventhat isn’t the limit in aviation. Inspired by the vision and deeds of all those who have, over thecourseof almost a century,woven theirwork intoAeroput, JATandAir Serbia, we have ahead of us yet another year of newopportunities. Wearecommemorating 92yearssinceourfirst flight,andsincethen, ofcourse, theworld haschangedalot. It’s enoughtoscanthe pagesofElevatetosee justhowmuch Uživajte u letu i srećan put, Iskreno vaša, Er Srbija Enjoy your ight and happy travels, Sincerely yours, Air Serbia Dragi putnici,
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