34 | / Famous Hollywood stars continue to adhere to the unwritten rule that they must appear at major award ceremonies like the Golden Globes or the Oscars in new attire made especially for the occasion, which they’ll never wear again. So, single use only. And what’s the problem? For starters, the fact that appeals and talk are not enough until changes are demonstrated through personal example. Russell Crowe demonstrated that at the Golden Globes. He decided not to come and to instead stay in his devastated Australia, in order to help where that was most needed. “We need to act based on science, move our global workforce to renewable energy, and respect our planet for the unique and amazing place it is,” insisted the actor. It is true that some changes were introduced at the award ceremony this year. For the rst time, the world’s cinematic crème de la crème was served a vegan menu, but that commendable detail was overshadowed by the amount of energy that’s used during such events, as well as by fashion, which still hasn’t done enough as a serious power. That’s why the lead star of the lmThe Joker, actor Joaquin Phoenix, went a step further when receiving the Golden Globe for Best Actor. “It’s really nice that so many people have come up and sent their well wishes to Australia, but we have to do more than that... It’s great to vote, but sometimes we have to take that responsibility on ourselves and make changes and sacri ces in our own lives. And I hope we can do that. We don’t have to take private jets to Palm Springs for the awards sometimes.” And of course – the red carpet. When it comes to what stars will look like for important night, climate change is rarely a consideration. Hundreds of celebrities arrive sporting brand new dresses that will never be seen on the red carpet again. The only people who really did anything in that regard were the aforementioned Phoenix and his partner, actress Rooney Mara, both long-time animal rights activists and vegans. Not only was Joaquin’s black tuxedo made by Stella McCartney, a designer who’s also a vegan and is dedicated to naturally sustainable materials, but the actor plans to wear that same tuxedo to all of this year’s award ceremonies, and he will certainly receive many more. The designer shared this detail with the world via her Instagram account. “I’m proud and honoured to join forces with you Joaquin. Keep inspiring and keep shining your light,”wrote McCartney. It sounds easy to wear the same tuxedo when you’re a man, it’s harder to apply such a rule to women’s gowns. It must be understand that no one expects movie stars to turn up like Cinderella, nor do we wish to be denied that touch of magic and glamour on the red carpet. But we do want them to use their in uence and to start wearing and promoting clothing made from recycled, recyclable, sustainable or organic materials, and to wear them repeatedly. Rooney Mara appeared at the Golden Globes in a design from fashion house Givenchy from the Spring 2019 collection. And the fact that she wore a creation from last year took nothing away from the fantastic impression she made. Mara is actually the face of Givenchy and a great supporter of designer ClareWaight Keller, who is heavily involved in the ght for ecological standards. This designer recently presented organic and recycled textiles, saying: “We need to wear clothes longer. It’s so destructive to the planet that there are so many and we so easily throw them away”. And we hope that, like the glass bottles for water that the fashion industry has brought back into use, famous actresses will nd a way to spread the idea of sustainability as the only future we have. And it’s really not di cult when you have so much in uence. It was enough for a few fashion houses to sign their names on the glass bottle and send it to the addresses of fashion bloggers for Instagram to become ooded with glass, and not plastic. So little, yet so much!