112 | Er Srbija » Air Serbia ER SERBIA INFO AIR SERBIA INFO U PRVIH ŠEST MESECI 2021. GODINE 53 odsto od ukupnog broja prodatih avio-karata kupljeno je putem direktnih prodajnih kanala Er Srbije, odnosno putem veb-sajta, mobilne aplikacije, kontakt-centra i poslovnica Er Srbije, što predstavlja značajan rast u odnosu na isti period 2019. godine, kada je taj udeo iznosio 32 odsto. Tom rezultatu najviše su doprineli onlajn kanali prodaje, sa 44 odsto udela u ukupnoj prodaji, što ukazuje na to da se taj procenat udvostručio u odnosu na isti period 2019. godine, kada je dostigao 21 odsto. Udeo avio-karata kupljenih putem digitalnih prodajnih kanala Er Srbije beleži značajan rast na mesečnom nivou, pa je tako sa 40 odsto ostvarene onlajn prodaje u januaru taj udeo porastao na 50 odsto u maju i junu. Trendu rasta popularnosti prodaje putem onlajn kanala doprinela su konstantna unapređenja veb-sajta i mobilne aplikacije nacionalne avio-kompanije, uz jednostavnost i bezbednost samog modela kupovine, koji predstavlja idealno rešenje u još aktuelnim okolnostima pandemije korona virusa. – Kako bismo putnicima u svakom trenutku pružili najbolje moguće korisničko iskustvo, trudili smo se da konstantno razvijamo naše platforme i prilagođavamo se promenama koje je pandemija izazvala u navikama ljudi. Uvodili smo promene na veb-sajtu, redovno ažurirali mobilnu aplikaciju i radili na unapređenju sistema onlajn rezervacije, čime smo kreirali sveobuhvatno i funkcionalno rešenje za putnike. Nastavljamo da radimo na novim projektima – izjavio je Srđan Prokić, viši menadžer za E-commerce u Er Srbiji . FIFTY THREE PER CENT OF ALL AIR Serbia tickets purchased during the first six months of 2021 were sold through the airline’s direct sales channels, i.e., via the Air Serbia website, mobile application, Contact Centre and retail outlets, representing a significant increase compared to the same period of 2019, when that share amounted to 32 per cent. Online sales channels contributed the most to this result, accounting for 44 per cent of total sales, marking a more than doubling of the same period of 2019, when they accounted for 21 per cent of total sales. The share of tickets purchased via Air Serbia’s online sales channels also experienced a significant increase at the monthly level, growing from a 40 per cent share of online sales in January to a 50 per cent share in May and June. This growth in the popularity of online sales channels is a result of constant improvements to the Serbian national carrier’s website and mobile application, but also a result of the simplicity and safety of the sales model itself, which represents an ideal solution under the continuing conditions of the COVID-19 Pandemic. “In order to provide our passengers with the best possible travel experience at all times, we have strived to constantly develop our platforms and adapt to changes in people’s habits caused by the pandemic. We have introduced changes to our website, updated our mobile application regularly and worked to improve the online reservation system, thus creating a comprehensive and functional solution for passengers. We continue to work on new projects,” said Srđan Prokić, Head of E-commerce at Air Serbia. VIŠE OD POLOVINE KARATA KUPLJENO PUTEMDIREKTNIH KANALA PRODAJE MORE THANHALFOF TICKETS PURCHASEDVIADIRECT SALESCHANNELS R AST ONL A J N PRODA J E ON L I NE SA L ES GROWI NG
RkJQdWJsaXNoZXIy MzExMjc5