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4 4 5 6 7 5 6 7 94 | Srbija » Serbia R i tam Srbi je / Rhythm of Serbia 2.000m2 inovacija Srbija je predstavljena u impozantnom paviljonu koji nosi kosi krov vinčanskih građevina, a posetioci su kroz digitalni svet mogli da se upoznaju sa vinčanskom kulturom, srpskim velikanima koji su zadužili čovečanstvo poput Nikole Tesle, Mihajla Pupina, Milutina Milankovica, ali i da istraže najveća blaga naših nacionalnih muzeja, tehnoloških inovacija i turističke ponude. VINČAKAO INSPIRACIJA Srbija se na Svetskoj izložbi predstavlja pod modernim brendom nacionalne platforme Srbije stvara, a tema nastupa glasi Srbija stvara ideje: Inspirisani prošlošću, oblikujemo budućnost. Inspiracija je pronađena u 7.000 godina staroj vinčanskoj kulturi, tokom koje su se desile inovacije koje su uticale na razvoj kompletnog čovečanstva – prvo topljenje metala u istoriji civilizacije, prvo organizovanje ljudi u gradove, prve dvospratne građevine i iznad svega miroljubivo društvo koje nije poznavalo podele. SILICIJUMSKA DOLINABALKANA Srbiju nazivaju još i rasadnikom IT talenata, liderom u kreiranju blockchain i fintech tehnologija, digitalizaciji. Naša zemlja je jedna od retkih država na svetu koje imaju strategiju razvoja veštačke inteligencije, a predstavljeni su i Institut za veštačku inteligenciju, mreža naučno-tehnoloških parkova i budući kreativno-inovativni multifunkcionalni centar Ložionica. NASCENI SA DEJVIDOMGETOM Onima koji su sanjali da zavire u kabinu jednog svetski poznatog di-džeja na velikom evropskommuzičkom festivalu želja se ostvarila u paviljonu Srbije, gde su pomoću najsavremenije VR tehnologije mogli da urone u prizore i zvuke EXIT-a, najboljeg muzičkog festivala jugoistočne Evrope, 2,000m2 OF INNOVATIONS Serbiawaspresentedat the imposing Serbia Pavilion, with a sloping roof that resembles the prehistoric buildings of Vinča, and the digital world enabled visitors to acquaint themselves with the Vinča culture, as well as with Serbian greats to which humanity is indebted, such as Nikola Tesla, MihajloPupinandMilutinMilanković, and to explore the greatest treasures of our nationalmuseums, technological innovations and tourist offers. VINČAASASOURCE OF INSPIRATION Serbia’s appearance at the World Exhibition was organised under the modern brand of national platform Serbia Creates, while the theme of the appearance is “Serbia creates ideas: inspiredby thepast, shaping the future”. Inspiration was provided by the 7,000-year-oldVinčaculture,whichhad innovations that influenced the developmentofmankindasawhole: thefirst melting ofmetals in the history of civilisation, the first organising of people into cities, the first two-storey buildings and, above all, a peaceful society that didn’t recognise divisions. SILICONVALLEY OF THE BALKANS Serbiahasalsobeendubbedanursery of IT talent, a leader in the creating ofblockchainandfintechtechnologies, a leader of digitalisation. Our country is among the few around the world to have its ownStrategy for theDevelopmentofArtificial Intelligence,whilethe country’s Institute for Artificial Intelligence, network of Science and Technology Parks and the future Ložionica creativeand innovativemultifunctional centrewere alsopresented at the exhibition. ONSTAGEWITH DAVIDGUETTA Those who dreamt of peeking into the booth of a world-famous DJ at a major European music festival had their wish come true at the Serbia Pavilion,where–withthehelpof state-ofthe-artVRtechnology– theywere able to immerse themselves in the scenes andsoundsofEXIT, thebestmusic fesDan za šampiona Jedan gost je ipak privukao najveću pažnju svetskih medija, pored Lepenca od pre 10.000 godina, a to je bio svetski šampion Novak Đoković, koji je u paviljonu Srbije učestvovao u predstavljanju Novak Đoković Fondacije, koju je predstavila Jelena Đoković, njegova supruga i suosnivač Fondacije. Jelena i Novak su sa gostima podelili tajne uspešnog roditeljstva i predstavili svoj rad i misiju posvećenu ranom razvoju dece. Champion’s Day One guest that attracted the greatest attention of the world media, besides the 10,000-year-old “Lepenac”, was world tennis champion Novak Đoković, who participated in the presentation of the Novak Đoković Foundation at the Serbia Pavilion that was hosted by his wife and co-founder, Jelena Đoković. Jelena and Novak shared secrets of successful parenting with guests and presented their work and mission dedicated to the early development of children.

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