Elevate 338

104 | Njujork » New York dest inaci ja / dest inat ion New look for t he ol d Hur l e y ’ s The best kept secret of New York nightlife Pebble Bar gathers famous faces and anonymous “influencers”, but here’s the secret of this bar that’s hidden at an unexpected Manhattan address The Big Apple’s urban glamour is returning to its prime in a big way following the break caused by the pandemic, and best testifying to that is the recent (re)opening of Pebble Bar, housed in a four-storey townhouse in the area of Rockefeller Center. Despite this townhouse being equipped with a lift, the opening night saw many guests opt to use the staircase for a very New York reason: it was rumoured to be the secret entrance for celebrities. What has given a new shine to this address with a tradition of hedonism? Everyone who’s anyone in the showbiz world will opt to come right here to gulp down a “dirty”martini: late-night talk show host Jimmy Fallon, singer and actor from popular series Euphoria, Dominic Fike, and famous music producer Mark Ronson (who is also an investor in this project). All of them, along with many others, rushed here to celebrate the revitalisation of this legendary venue: namely, this used to be the location of Hurley’s Bar, whichwas a favourite among icons of every period. Hurley’s originally opened way back in 1892, and spent decades as a “go-to” spot for the comedians and creative people who shaped popular culture as we know it today. Jack Kerouac drank here, as did the team behind cult show Saturday Night Live, who jokingly dubbed the bar “Studio 1-H”. Icons of American journalismDavid Letterman and Johnny Carson were regulars, withLetterman evenfilming a lot of content for his show in the same building. However, despite the importance it held for the New York scene, Hurley’s closed down at the turn of the millennium, leaving behind a plethora of bohemian anecdotes that are recounted half-whisperingly in select company. Fully 22 years later, a group of “movers and shakers” from the city’s clubbing scene decided that the time was ripe for a revival that would return the stardust to its old brownstone façade.The teamof ingenious hospitality scene veterans comprises Matt Kliegman, Carlos Quirarte, Noah Bernamoff, Julian Brizzi and Matthew Charles – figures who have to date successfully launched some of the city’s most inspired nightlife establishments, like Ray’s,The JaneHotel Ballroom