| 13 SSerbia Creates is a new platform that represents the very best that Serbia has to o er, by focusing on the country’s rich culture of creativity and innovation. The SerbiaCreates platformwas developed at the request of Serbian Prime Minister Ana Brnabić, who recognisednot only theenormous potential of the Creative Industries in Serbia, but also the fact that creativity and innovative thinking are a common denominator in all competitive branches of the Serbian economy – from mining to agriculture, technology and the performing arts. Alongside digitisation and education reform, PrimeMinister Brnabić also placed the creative industries among her main priorities. In order to support themmost e ectively, she founded the Council for Creative Industries, whichcomprises themost respected individuals and organisations engaged in the eld. The Council conceived the Serbia Creates concept, and the team from the PM’s cabinet, with the support of the Council, organises numerous events, activities, workshops, round-tables and promotional initiatives within the framework of this new platform. The Serbia Creates ambassadors’program mehighlights the most successful individuals and initiatives in art, culture, technology and science who are at the top of their respective elds. Serbia Creates posters featuring these ambassadorswill appear inSerbiangovernment buildings and consulates worldwide. As thenational airline, Air Serbia is apartner of the Serbia creates platform. This cooperation began with the branding of one of the planes that ies along the Belgrade - NewYork route. You can nd out more about all the activities that Serbia Creates at www.serbiacreates.rs Serbia is already known as the country of Novak Đoković, Nikola Tesla and Marina Abramović, but it has much more creative potential that's not known well enough and that it's ready to show „Mi smo veoma kreativan, preduzimljiv narod, a s obzirom na visokokvalifikovane inženjere koji izlaze iz našeg sistema visokog obrazovanja, imamo veliku šansu da budemo predvodnici digitalnog doba“, poruka je Nordeusa, nezavisnog studija za razvoj mobilnih video-igara iz Beograda, najpoznatijeg po igrici Top Eleven, takođe kreativnog ambasadora. „Brendiranje platforme Srbija stvara sprovedeno je u savremenom estetskom maniru koji komunicira pozitivno kretanje ljudske misli, kreativnu iskru koja pomera čitavo društvo, kao i neophodno izlaženje iz ustaljenih okvira“, priča Slavimir Stojanović, višestruko nagrađivani beogradski dizajner, vizuelni umetnik, pisac i profesor i član Saveta za kreativne industrije. „EXIT je, kao retko koji brend Srbije, doprineo menjanju lošeg imidža Srbije slanjem pozitivne slike u svet“, kaže Ivan Petrović, predsednik UO EXIT fondacije. EXIT je član Saveta za kreativne industrije. „Zadatak koji sam postavila pred sebe kad sam počela da radim na Univerzitetu, pa sve do danas, i mojim radom u Savetu za kreativne industrije, jeste da se borim da najmlađi autori: pisci, umetnici, glumci, reditelji, dobiju prostor za svoj rad, za svoj glas, da dobiju priliku“, objašnjava BiljanaSrbljanović, književnica, redovna profesorka Fakulteta dramskih umetnosti i članica Saveta za kreativne industrije. „Er Srbija svojim prisustvom i podrškom daje potrebno vezivno tkivo pomoću kog ova inicijativa poprima globalni značaj pružajući prirodan i efikasan put da Srbija bude prisutna kao uticajan rasadnik dobrih ideja, jakog duha i pozitivne energije. Dragomi je što sam deo ove kampanje, samo napred!“, bodri Stefan Milenković, violinista i kreativni ambasador. “We are a very creative, entrepreneurial nation and, considering the highly quali ed engineers that emerge from our higher education system, we have a huge opportunity to be leaders in the digital age.” Nordeus isaBelgrade-basedindependentstudioforthe developmentofmobilevideogames,bestknownforthe gameTop Eleven, and as creative ambassador. “Thebrandingof theSerbiaCreates platformis being implemented in a modern aesthetic manner that communicates the positive movement of human thought, a creative spark that moves the entire society, as well as o ering essential departures from established frameworks.” Slavimir Stojanović is a multi-award-winning Belgrade designer, visual artist, writer and professor, and a member of the Council for Creative Industries. “EXIT, like fewother Serbianbrands, has contributed to changing thenegative imageof Serbiaby sending positive pictures out into the world.” Ivan Petrović, President of the Management Board of the EXIT Foundation. EXIT is a member of the Council for Creative Industries “The task I set myself when I started working at the university, and still to this day, and in my work in the Council for Creative Industries, is to ght for the youngestauthors–writers, artists, actors,directors–to get spacefor theirwork, for theirvoice, togetachance.” Biljana Srbljanović, dramatist and tenured professor at the Faculty of Dramatic Arts, and a member of the Council for Creative Industries. “Air Serbia, with its presence and support, provides thenecessary connectivity that’s helped this initiative gain global signi cance, providing a natural and e cient way for Serbia to be present as an in uential nursery of good ideas, a strong spirit and positive energy. I’mglad tobepart of this campaign–onwards and upwards!” Stefan Milenković, violinist and creative ambassador. Goranka Matić EXIT PHOTO TEAM Nebojša Babić
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