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51

l

l

lllll

O

Zlatni

toranj na

pogrešnom

koloseku

e

Golden Tower on the wrong

side of the tracks

Italijanska modna dinastija otvorila je na jugu Milana novi veliki kulturni kompleks

naglašene estetike u kome su pomešani umetnost, obrazovanje, film. Najveća gužva

je u kafeu koji je dizajnirao Ves Anderson, reditelj filma Hotel Grand Budapest...

e

The Italian fashion dynasty has opened a great new cultural complex in the south

of Milan, accented by aesthetics in which art is mixed with education and film. The

biggest crowds gather in the café designed by Wes Anderson, director of the film

Hotel Budapest...

Kad moda finansira umetnost

/ When fashion finances art

Tekst / Words:

Nada Mirković

Fotografije / Photography:

Vladimir Miloradović, Fondacija Prada

Okolina je bila toliko siva da joj je tre-

balo malo boje, lakonski je rekao Rem

Kolhas, velika zvezda svetske arhitek-

ture, objašnjavajući otkud zlatni toranj

unutar sivog artističkog i kulturnog

kompleksa Fondacije Prada Milano, no-

vog projekta u dugom nizu saradnje nje-

govog arhitektonskog biroa s Pradom.

Zlatni toranj nazvali su Ukleta

kuća, jer je bio gotovo srušen kad su

Kolhas, Miuča Prada i njen suprug

Patricio Berteli ušli da razgledaju fa-

brički krug destilerije iz 1910. u južnom,

industrijskom delu Milana, preko žele-

zničke pruge. Novi kulturni kompleks

poznate modne kuće nalazi se, rekli bi

Amerikanci, na „pogrešnoj strani kolo-

seka“ i nije nimalo lako do njega doći.

No, kao i sve što preduzme velika maj-

storica prodaje Miuča Prada, kompleks

je posećeniji od muzeja Poldi Pecoli koji

u centru grada čuva renesansne dragulje

Botičelija i Belinija.

e

The surroundings were so grey

that she needed a little colour, said Rem

Koolhaas, the major star of world archi-

tecture, laconically explaining how a

golden tower ended up inside the Prada

Foundation’s grey artistic and cultural com-

plex in Milan, as the latest in a long line of

collaboration projects between his architec-

tural bureau and Prada.

The golden tower is called the Haunted

house because it has almost collapsed when

Koolhaas, Miuccia Prada and her husband,

Patrizio Bertelli, entered the area to inspect

the factory grounds of the distillery, dating

back to 1910, in Milan’s southern industrial

zone, across the railroad tracks. The new

cultural complex of the famous fashion

house is, as Americans would say, on the

“wrong side of the tracks”, and it is not easy

to reach it at all. However, like everything

taken on by the great maestro of sales that

is Miuccia Prada, the complex is now more

visited than the Moseo Poldi Pezzoli, the

downtown art museum which preserves

renaissance jewels of Botticelli and Bellini.