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51
l
l
lllll
O
Zlatni
toranj na
pogrešnom
koloseku
e
Golden Tower on the wrong
side of the tracks
Italijanska modna dinastija otvorila je na jugu Milana novi veliki kulturni kompleks
naglašene estetike u kome su pomešani umetnost, obrazovanje, film. Najveća gužva
je u kafeu koji je dizajnirao Ves Anderson, reditelj filma Hotel Grand Budapest...
e
The Italian fashion dynasty has opened a great new cultural complex in the south
of Milan, accented by aesthetics in which art is mixed with education and film. The
biggest crowds gather in the café designed by Wes Anderson, director of the film
Hotel Budapest...
Kad moda finansira umetnost
/ When fashion finances art
Tekst / Words:
Nada Mirković
Fotografije / Photography:
Vladimir Miloradović, Fondacija Prada
Okolina je bila toliko siva da joj je tre-
balo malo boje, lakonski je rekao Rem
Kolhas, velika zvezda svetske arhitek-
ture, objašnjavajući otkud zlatni toranj
unutar sivog artističkog i kulturnog
kompleksa Fondacije Prada Milano, no-
vog projekta u dugom nizu saradnje nje-
govog arhitektonskog biroa s Pradom.
Zlatni toranj nazvali su Ukleta
kuća, jer je bio gotovo srušen kad su
Kolhas, Miuča Prada i njen suprug
Patricio Berteli ušli da razgledaju fa-
brički krug destilerije iz 1910. u južnom,
industrijskom delu Milana, preko žele-
zničke pruge. Novi kulturni kompleks
poznate modne kuće nalazi se, rekli bi
Amerikanci, na „pogrešnoj strani kolo-
seka“ i nije nimalo lako do njega doći.
No, kao i sve što preduzme velika maj-
storica prodaje Miuča Prada, kompleks
je posećeniji od muzeja Poldi Pecoli koji
u centru grada čuva renesansne dragulje
Botičelija i Belinija.
e
The surroundings were so grey
that she needed a little colour, said Rem
Koolhaas, the major star of world archi-
tecture, laconically explaining how a
golden tower ended up inside the Prada
Foundation’s grey artistic and cultural com-
plex in Milan, as the latest in a long line of
collaboration projects between his architec-
tural bureau and Prada.
The golden tower is called the Haunted
house because it has almost collapsed when
Koolhaas, Miuccia Prada and her husband,
Patrizio Bertelli, entered the area to inspect
the factory grounds of the distillery, dating
back to 1910, in Milan’s southern industrial
zone, across the railroad tracks. The new
cultural complex of the famous fashion
house is, as Americans would say, on the
“wrong side of the tracks”, and it is not easy
to reach it at all. However, like everything
taken on by the great maestro of sales that
is Miuccia Prada, the complex is now more
visited than the Moseo Poldi Pezzoli, the
downtown art museum which preserves
renaissance jewels of Botticelli and Bellini.